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PROPAGANDA
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propaganda, the experienced business man for the control and expenditure of machinery, and the student of public affairs for Intelligence and Policy.

Directorate of Military Intelligence.—Until the end of 1915, the Intelligence Section of G.H.Q. (France), and the Director of Special Intelligence at the War Office, made somewhat casual efforts in the direction of propaganda at home, abroad and amongst the enemy forces, and did more in the direction of acquiring information about the propagandist activities of the enemy. The supreme military authorities, however, either attached little value to propaganda, or were more absorbed by their directly combatant functions, and gave no encouragement to the development of propaganda. In the beginning of 1916 Gen. Sir George Macdonough returned from France to become Director of Intelligence on the Imperial General Staff. Thenceforward until the end of the war, a branch of his directorate was devoted to propaganda with continually increasing intensity. Under his stimulation and with the encouragement and the active assistance of Brig.-Gen. Cockerill, his second-in-command, a small group of men, half of them regular officers and half distinguished civilians with temporary commissions, a very large and successful organization was built up. It worked in close coöperation with General Headquarters at the various fronts and with the propagandist agencies in England. Its command of material drawn from all the branches, open and secret, of the Directorate of Military Intelligence, and its close connexion with the fighting services, gave it very large opportunities, of which it took full advantage; on the other hand, the fact that it was a branch of the War Office, run on strict military lines, prevented the full extent of its activities being known, and the credit of much that it accomplished was assigned to organizations more accustomed to work before the footlights.

Reports, captured documents, photographs and any other matter with a possible propagandist use, were collected from all the fronts. Samples of all propaganda prepared by the enemy were obtained from neutral countries, through the postal censorship, by direct capture, from the navy and from all other available sources. Details of the actual fighting operations, stories from the fronts, and all matter tending to show the conditions of fighting on both sides were assembled. Letters written by prisoners of war were read in the special censorship and copies of any judged to be of utility were preserved for reproduction in facsimile. Illustrated booklets describing the happy conditions of enemy prisoners in British camps were prepared. The foreign press, especially that from enemy countries, was regularly read, and extracts taken. From these and similar materials propaganda was prepared for distribution, partly by the regular staff of the section, partly by distinguished civilians who gave their services, and largely by wounded or otherwise disabled officers of literary capacity seconded for the purpose. The propagandist material prepared in this way was first carefully censored from the military point of view, in case inadvertently it might contain information which it was desired to keep secret. It was next submitted, especially where it contained matter with any political significance, to the Foreign Office. It was then ready for use. A staff of linguists was maintained to examine and translate material from foreign sources which covered almost every known language. The prepared propaganda, if useful for other than English readers, was translated into foreign languages ranging from Urdu to Spanish, from Russian to Arabic.

A few examples may serve to illustrate the range covered by the War Office propaganda. A German Army Order captured in E. Africa showed contempt or ignorance of Mahommedan religious customs. It was reproduced in facsimile, with a translation into every known tongue spoken by Mahommedans. A pamphlet written by Dr. Liebknecht, the German socialist leader, suppressed in Germany, was reproduced in German. Photographs of German prisoners showing their miserable condition on capture, their reception in the British lines with food, chocolate and cigarettes, and their happiness in their ultimate quarters in British prisoner of war camps, were reproduced as a small album. Letters written home by German prisoners of war, describing the comfortable conditions under which they lived, were reproduced in facsimile. An erroneous account of the battle of the Marne, written in Spanish for circulation as German propaganda in S. America, was followed by a correct account with exact maps, written by a British general who had been actually engaged in the battle. Every effort of German propaganda was followed and promptly countered in the same language as that in which it had been written. Perhaps the quickest exchange and counter-exchange took place through a cable and wireless service. All the messages issued by the enemy by cables or wireless telegraphy were intercepted and transmitted at once to the War Office. They were followed by a special staff, and the replies to them often reached their destinations a few hours after the originals, more often than not in time for the same editions of foreign newspapers.

Increasing attention was paid to the unification of the propaganda issued by the Allies, and to the pooling of information useful for propaganda. Regular conferences took place at British and French military headquarters in France for the purpose of coördinating propaganda. With the same object constant touch was maintained between the military propagandist staffs in London and Paris. A weekly journal, Le Courrier de l'Air, was prepared and issued at the War Office for circulation in the part of Belgium under German occupation. It contained information as to the progress of the war, general news, political intelligence, and much ordinary magazine reading.

Articles suited for British newspapers were offered to editors, and were freely used. These for the most part consisted of descriptions of scenes in the war on various fronts, written by officers who had been engaged in them. Similar matter, and articles covering a wider field, were distributed to English newspapers in every part of the world. A special staff watched the newspapers to observe the kind of articles that were most freely taken by each, so as to suit the supply to the demand. In the same way articles on almost every subject connected with the war were translated into foreign languages and distributed to newspapers in foreign countries. Large quantities of matter were sent to the Department of Information for distribution by their agencies, especially in neutral and Allied countries. There were several military distributing agencies in the Near East, and farther away, of which the largest was an “Arab Bureau” in Egypt. Some of these had local presses at which copy sent from London was set up, but a very large bulk of matter, especially illustrated matter, was prepared and printed in London, and sent out in bulk. According to its objective, it was distributed through vernacular newspapers, or by special agents, who smuggled it into enemy countries.

As regards distribution to enemies, a certain amount of this important side of the propagandist effort was done through the Department of Information, but the War Office itself directed the greater part of the work, especially where it was desired to reach enemy soldiers directly, or the enemy civilian population through them. From the examination of prisoners of war and by the direct admission of the German authorities it became clear that this service was highly effective. Early in 1917 the decision was made to extend considerably the work of preparing and distributing propaganda for the enemy troops on the western front. A special sub-section was created under the charge of an officer who had just completed an analysis of over 2,000 books and pamphlets of enemy origin. At that time there was no objection to the use of aeroplanes for the distribution of literature over the enemy's lines. The sub-section prepared and had translated into German a large quantity of suitable literature, much of it written by the officer in charge of the section (the writer of this article), other matter selected from the work of the Department of Information or from other sections of the War Office. Some of these early efforts were too successful; in particular the Germans objected to a cartoon with the legend “A German Family that has had no losses in the War,” depicting the Kaiser and his sons in uniform, on the ground that its distribution was an offence against military discipline.