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184
PROPAGANDA

they were overcome. The Americans devoted the same energy to propaganda as to preparation for actual warfare. Representatives were at once sent to Europe to examine and report on the methods of propaganda employed by the Allies. By Sept. 1918, an American Propaganda Department had been established with branches in London, Paris and near Verdun. Much literature was produced, and its distribution by aeroplane and by balloon had been arranged when the Armistice came.

Germany.—It would be difficult to say how far the exaltation of the German spirit in 1914 was due to official inspiration, or how far the long campaign of German intellectuals and industrials, before 1914, for the aggrandizement of Germany, had inspired official opinion. In any event, the outbreak of the war let loose a flood of literature unanimous in sentiment and apparently spontaneous. Professors and pastors, politicians of every section, pan-Germans and socialists were united in proclaiming the necessity of the war and the certainty of victory. But even in these early days there were striking differences of opinion. One school urged that the war was defensive, forced on Germany by the “encircling policy” of her enemies. German militarism was a necessary consequence of a position surrounded by powerful enemies, of the Russian danger, and of English jealousy of her commercial success. As it was difficult to reconcile this theory with the actual German plan of campaign and with the fate of Belgium, much stress was laid on the theme that an offensive was only the best means of defence. When victory came, annexations were to be limited to what might be necessary for future security. Another school proclaimed the historic mission of Germany, her high culture and civilization, the advantage to the world of her victory. The great empires of the past had expanded and developed for selfish ends; Germany wished to free the seas for all the nations, and to open up the world so that all the peoples great or small could develop on their own lines. England, France and Russia had been the great oppressors of smaller nations and races; Germany would liberate them. The unification of Germany had been the first stage in a beneficent process which would lead, first, to a great federation of Middle Europe, and then to a federation of the whole world. A third school expounded a somewhat careful form of the Bernhardi and Treitschke doctrine. The great and expanding German people required land within the German Empire in which the surplus population might find room and yet remain German. Outlet must be found for German talent, organizing capacity, capital, manufactures, and the necessary supplies of raw material must be forthcoming. These objects Germany would have preferred to attain peacefully. But she was a late arrival on the world-scene, and her rapid development had aroused such envy, particularly from England, that her legitimate rights could be secured only by force. Yet a fourth school, relatively small in numbers but of great influence in the navy, army and among the big industrials, appealed directly to cupidity. The riches, natural resources and possibilities of all parts of the world in which German influence could be extended or which Germany could take from her enemies were described elaborately. The growth of the British Empire was displayed in almost affectionate caricature as an accomplishment of successful piracy; England, however, must now disgorge to the younger and stronger pirate. It was an odd but possibly significant circumstance that, in all these diverging views, little attention was paid to the events immediately preceding the various declarations of war.

So far we are dealing with the unofficial home propaganda of Germany. It consisted to a much larger extent than in Great Britain of books and pamphlets, some oi which doubtless were subsidized, but most of which apparently were spontaneous. These served also for the German peoples in foreign lands, and were exported in very large quantities, often in their original form, often in translation so as to serve as propaganda for neutrals. It was a characteristic of German self-confidence that they appeared to think that explanations good enough for Germans were good enough for neutrals and even for enemies. But in addition to such private or at least apparently unofficial efforts, there was an official propaganda on a large and highly organized scale. The German Press was organized for war, with the object not only of influencing home opinion but neutral opinion, directly through the circulation of German papers in Switzerland, Holland, and Scandinavia, and by their effect on foreign editors. Dr. Theodor Wolff, the well-known editor of the Berliner Tageblatt, said that “German censorship passed news concerning facts, but forbade discussion of war events or internal politics and of many other subjects.” The Government suppressed criticism or the giving of information with regard to the internal conditions of the country. Every two or three days the newspapers received printed orders indicating what they were forbidden to publish, the attitude they were to assume on particular topics, and the articles from other papers they were free to reproduce. Editors were usually allowed to produce their papers without a preliminary examination of the proofs, but transgression of the regulations was followed by prosecution or suspension. One form of punishment was to place a paper on “preventive censorship,” under which all proofs had to be submitted, and any matter could be struck out, without, however, removing responsibility for what remained. The Norddeutsche Allgemeine Zeitung was a purely official organ, and several other papers, notably the Kölnische Zeitung and the Berliner Lokal-Anzeiger, were semi-official.

With regard to the Press generally, there were several agencies of direction and inspiration. The Press Department of the Foreign Office issued a regular news-sheet containing the statements and views the propagation of which was desired; it also acted directly on newspaper correspondents. The Admiralty had a very active publicity department, for some time under the direction of Mathias Erzberger and Paul Rohrbach. The Ministry of the Interior had a separate organization and also circulated “tendencious” sheets. The War Press Bureau, controlled by the Higher Command, was the most important propagandist organ. It issued commands to the censorship, laying down the prohibitions and the special attitudes which were circulated through the local authorities, and it had a special foreign section. Moreover, daily Press séances were held by three officials, representing respectively the Foreign Office, the War Office and the Admiralty, at which instructions and directions too delicate to be committed to paper were issued.

German propaganda in neutral countries was officially controlled by a branch of the Foreign Office, the Zentralstelle für Auslandsdienst. It issued material for propaganda and propaganda for distribution through the official representatives in foreign countries. Every Germany embassy or legation had at least one organ under its immediate control, sometimes published in German specially for German readers, more often in the language of the country in which it was issued. The material consisted of copies of a special newspaper, the Nachrichten der Auslandspresse, prepared by the War Press Bureau, a daily paper containing telegrams and notes on current events, and often selected news cuttings issued by the general staff. Another official agency, believed to be directed by the Admiralty, issued an attractive and well-illustrated periodical, the Kriegs Kronik, as well as the Kriegs Nachrichten, the latter consisting of prepared articles on war subjects and a “Berlin” letter, for the edification of the foreign Press.

In addition there were several highly important private organizations for foreign propaganda. The Deutscher Ueberseedienst Transocean was a syndicate established before the war by big German industrials to supplement and correct the service of the official Wolff Bureau. It issued the daily German wireless, had a special foreign news-service consisting chiefly of selected cuttings from German and foreign newspapers, and a very fine illustrated monthly periodical in five languages—Der Grosse Krieg in Bildern. It had an intelligence division which reported on the standing and personality of newspaper editors in every country, and suggested means of influencing them. The Kriegsausschuss der deutschen Industrie, formed originally to represent industrialists in their controversies with the Government, became an extensive propagandist chiefly on trade matters. A bureau at Frankfort-on-Main, partly official, dealt chiefly