A good salesman usually has, among other things, a stock of good humor. People like him. "Cheeriness, the cordial greeting, the warm hand clasp, the friendly smile, the straight, direct level eyes," says a prominent business man, "these are the best introductions for a salesman. Business should be done in atmosphere of sunshine, not gloom.
"Courtesy in business means success in business. Courtesy gets the audience, courtesy listens, and tact sells the goods."
Merchants who buy, as well as salesmen who sell, have learned that it not only makes you feel better to be courteous to your fellow Meaning of "Good Will" in Business man, but that it pays. A good business man will not refuse to see and listen to a salesman, because he has learned that, if he did, he would lose a great any valuable opportunities to buy to advantage. And the business of thousands of merchants has been built up largely because they have been courteous to their customers. People like to trade with them. What is called "good will" is more valuable to a merchant than anything he keeps in his store; and "good will" means just that—the "good will" customers have toward a business man or a business house.
GOOD MANNERS IN PUBLIC PLACES
The kind of behavior that is required in a well-conducted schoolroom is expected in church, theater, concerts and lecture-hall, libraries and art galleries. At any place of public worship or entertainment, it is ill-bred to arrive late, to be fussy in settling into a seat, to turn and stare about, to whisper, giggle, yawn or flutter the leaves of a book. Such behavior is unkind to the minister or entertainer, and interferes with the pleasure of an audience. A lady should take off her hat whenever she sees that other ladies have done so. In church it is bad manners to look at a watch or to leave before the services are over. One may leave a theater or concert, quietly, between the acts or the numbers on a program, but should express no disapproval of the play or music. In an art gallery visitors are usually required to check canes and umbrellas at the door. This is because people often point at pictures and sculptures with these, and are liable to punch a hole through a canvas or knock a small bust from a pedestal. In libraries no talking or unnecessary noise is allowed. Questions should be asked of attendants in an undertone.
