This page has been proofread, but needs to be validated.
OREGON EXCHANGES
February, 1922

Oregon Exchanges

For the Newspaper Men of the State of Oregon



Vol. 5
Eugene, Oregon, May, 1922
No. 4


CLASS PUBLICATIONS AND THEIR FIELD IN OREGON

By A. C. GAGE,

Editor and Publisher, Angora Journal, Portland

[Mr. Gage, who is himself a successful trade publisher, here analyzes the situation in Oregon from the point of view of his publications. The field and the opportunity for these papers is most interestingly treated. The subject of class and trade journalism, covering the vast number of specialties connected with industry, commerce, agriculture and all the varied interests of the work-a-day world, forms an important branch of the work of the School of Journalism at the University of Oregon, and will be one of the features of the annual Oregon Newspaper Conference next January.]


HOW many in the partial list of Oregon publications given at the bottom of this page are familiar to you? They are class, trade and group publications issued regularly in this state. Many of them are farm publications. It is with these that this article has largely to do.

There is always in the United States a wide horizon for those trained in newspaper experience. The business of making magazines or newspapers offers so varied a range of selection that the individual is sometimes puzzled which way to look. In whatever direction, there is opportunity, often close at hand. Usually newspaper preparation qualifies for magazine work, or for class and trade publication enterprises. It is not a long step from one to the other.

Oregon has good representation in newspapers, class and trade publications,

Timberman
Western Breeders Journal
Pacific Homestead
Shipping Guide
Pacific Poultry Journal
Northwest Journal of Dentistry
Northwest Insurance News
Pacific Retailers Journal
Hardware World
Pacific N. W. Hotel News
Commercial Review
Pacific Drug Review
Pacific Banker
Automobile Record
Export and Shipping Journal
Oregon Grange Bulletin
Western Farmer
Spectator
The Manufacturer
Oregon Teachers Monthly
Northwest Pacific Farmer
Poultry Life
North American Filer
Fountain Profits
Trade Register
Pacific Legion
Commercial Recorder
Better Fruit
Oregon Veteran
Angora Journal
Oregon Merchants Magazine
Tax Liberator