(illegible text) has (illegible text) (illegible text) Wright (illegible text) City, editor of the (illegible text) publisher. Mr. Brown will give a forecast of the advertising situation for 1922. His qualifications for discussing this subject are recognized by those who know how closely the Editor and Publisher keeps in touch with all phases of the newspaper profession the country over.
Improving News End
The conference, however, is not to be confined to the commercial and physical features of the newspaper. Those who feel disposed to look more closely into the news and editorial end of their news papers will get a basis for discussion in the address of George P. Cheney, publisher of the Wallowa Record Chieftain. Mr. Cheney will give his opinion on what's the matter with the newspapers of Oregon from the point of view of their obligation to the reader. This is expected to be one of the most fruitful of discussion of all the addresses at the Conference. The usual entertainment features will be provided for the visitors, who, it is hoped, will include the ladies of the editors and publishers. An interesting time is promised. A committee made up of Mrs. P. L. Campbell, wife of the president of the University; Dean Elizabeth Fox, and Mrs. Eric W. Allen is making arrangements for this part of the Conference.
Banquets up to Standard
The banquet will be held Friday under the joint direction of the Eugene Chamber of Commerce and the members of Sigma Delta Chi, men's honorary journalism fraternity. The luncheon Saturday noon, in which students in the School of Journalism will take a prominent part, will be in Hendricks Hall or in one of the new buildings opened since the last Conference.
The Conference sessions are to be held in the new $300,000 Memorial Hall, one of the most beautiful educational buildings in the country. Robert W. Sawyer, publisher of the Bend Bulletin, chairman of the Conference, will preside at the opening session.
The scope and interest of the program is further indicated by the names of those who, in addition to those already mentioned, will take part. These include: Ernest Gilstrap, manager Eugene Register; Paul Robinson, publisher Aurora Observer; H. L. St. Clair, editor Gresham Outlook; Hal E. Hoss, manager Oregon City Enterprise; Frank Jenkins, editor Eugene Register; Upton H. Gibbs, editor Eastern Clackamas News, and W. F. G. Thacher, professor of advertising in the University.
Following is the program in full, so far as arranged at present:
FRIDAY, JANUARY 13
10 A. M., Men's Smoking Room, Memorial Hall
Meeting of the Associated Press.
Paul Cowles, of San Francisco, Superintendent of the Western Division, presiding.
10 A. M., Women's Reception Room, Memorial Hall
Meeting of the United Press.
Frank A. Clarvoe, Northwest Manager, presiding.
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