rigidly adhered to. It will doubtless be necessary to lay down such a policy for each nation of an opposing alliance, in the event of the enemy not being a single nation.
Clearly, too, it should be recognised that propaganda policy, or policies, must accord with the policy of the diplomatic, military, and naval authorities. Possessing no administrative function, propaganda is dependent upon them to make policy operative. Here, again, lack of co-ordination would involve the risk of confusion, contradiction, and consequent inefficiency. Propaganda may well and rightly be in advance of these other departments as a forerunner (with what success other chapters of this book record) or it may follow, but it must be in agreement with them.
Lord Northcliffe had always conceived it to be a fundamental principle of propaganda against enemy countries that when a line of policy had been laid by him before the British Government and sanctioned as a basis for propaganda, the Allied Governments should be asked for their assent to it, so that their propaganda departments might act in conformity. In practice it was found that most rapid co-ordination could be attained by representatives of the Allied propaganda departments meeting together. One of Lord
