In the speech with which, as Chairman, Lord Northcliffe opened the Conference, he pointed out that the organisation of British Propaganda in Enemy Countries had reached a stage at which greater co-ordination of Allied purpose and effort was required if its objects were to be achieved in full measure. Propaganda in enemy countries presupposed:
a. The definition, for propaganda purposes at least, of Allied policy in regard to our enemies;
b. The public manifestation of this policy; and
c. The study of technical means of bringing its main features to the knowledge of the enemy.
He suggested that the Conference should resolve itself into a number of Committees to examine and to report upon these and other matters. Such Committees would be concerned with:
1. The great subject of the policy of propaganda;
2. The difficult question of means of distribution:
(a) Military,
(b) Civil.
