Lord Northcliffe's name bore in itself a propaganda value in enemy countries. None knew better than the Germans with what assiduity and tenacity he had striven to awaken the British nation to the extent and significance of the war preparations of German militarism. From the time of his entry into this office he and his work were the subjects of continual reference in the German Press. The vehemence of their attacks showed the depth of their apprehension.
The direction and organisation of propaganda abroad, and especially against enemy countries, required a personnel deeply versed in foreign politics, with an intimate understanding of enemy psychology, and with professional knowledge of the art of presenting facts plainly and forcefully. The work was of a highly specialised character, designed to reveal to the enemy the hopelessness of their cause and case and the inevitability of Allied victory. This called for continuity of policy and persevering effort. But the problems of the penetration of propaganda into enemy countries were as exacting as the definition of policy and the presentation of the facts of the situation.
In order to bring as wide a knowledge as
