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Henri de Toulouse-Lautrec Yvette Guilbert Gants noirs.jpg

YVETTE GUILBERT. FACSIMILE OF SKETCH BY TOULOUSE-LAUTREC FOR AN UNPUBLISHED POSTER.



PICTURE POSTERS

A SHORT HISTORY OF THE ILLUSTRATED
PLACARD,WITH MANY REPRODUCTIONS OF THE
MOST ARTISTIC EXAMPLES IN ALL COUNTRIES

 

By CHARLES HIATT



LONDON: GEORGE BELL AND SONS
NEW YORK: MACMILLAN AND CO. MDCCCXCVI



Second Edition



CONTENTS.

CHAPTER I.
PAGE
The Story of the Pictorial Poster 1
The Poster in Egypt and Rome—The Town Crier—Royal Proclamations—Publishers' Privileges—Coaching Bills—Ecclesiastical Advertisements

CHAPTER II.
The Pictorial Poster in France during the Present Century 11
Lalance in 1836—Nanteuil—Gouché—Gavarni—Bertrand—Grandville—Tony Johannot—Frère—Manet.

CHAPTER III.
The Pictorial Poster in France (continued) 23
Chéret—Grasset—Toulouse-Lautrec.

CHAPTER IV.
The Pictorial Poster in France (continued) 77
Willette—Forain—Steinlen—Anquetin—Bonnard—Ibels—Valloton—DeFeure—Métivet.

CHAPTER V.
The Pictorial Poster in France (continued) 135
Guillaume—Paleologue—Choubrac—Boutet de Monvel—Aman-Jean—Schwæbe—Sinet—Guérard—Goissaud—Jossot—Cazoly—Grün—Gray—Bac—Lunel—The Music Hall and Café Chantant—Railway Companies.

CHAPTER VI.
The Pictorial Poster in England 183
Walter Crane—Godfroy Durand—Fred Walker—Professor Herkomer, R.A.—Sir John Millais, R. A.—H. Stacy Marks, R.A.—G. D. Leslie, R.A.—Burton Barber—Linley Sambourne—Harry Furniss—Edward Poynter, R.A.—Sir James Linton, P.R.I.—Charles Green, R. I.

CHAPTER VII.
The Pictorial Poster in England (continued) 205
Dudley Hardy—Aubrey Beardsley—Mrs. Dearmer—Maurice Greiffenhagen.

CHAPTER VIII.
Other Contemporary English Designers 231
The Brothers Beggarstaff (Pryde and Simpson)—Walter Sickert—P. Wilson Steer—Mortimer Menpes—Lockhart Bogle—Frank Brangwyn—Frank Richards—Lewis Baumer—The Artistic Supply Co.—L. Raven-Hill—Edgar Wilson—Reginald Cleaver—Sydney Adamson—W. Wilson—Max Cowper—A. R. Millar—Kerr Lawson—F. H. Townsend—A. Roche—Phil May—Bernard Partridge—J. T. Manuel—Charles Ffoulkes—Leon Solon—Heywood Sumner—A. Morrow—R. Anning Bell—F. Barnard—F. Simpson—Robert Fowler—Sidney Haward—M. Skipworth—Skinner—Starr Wood—A. G. Draper

CHAPTER IX.
The Pictorial Poster in America 285
Edward Penfield—Louis J. Rhead—Will. H. Bradley—Will. Carqueville—Kenyon Cox—Scotson Clark—George Wharton Edwards—C. G. Dana—Archie Gunn—T. B. Meteyard—Francis Day—Ethel Reed—Other prominent artists—E. A. Abbey.

CHAPTER X.
The Pictorial Poster in Other Countries 327
In Spain—In Germany: Joseph Sattler—Ernest Klint—Franz Stuck—In Italy—In Holland—In Belgium: Duyck—Delville—Gaudy, etc.

CHAPTER XI.
The Price of the Pictorial Poster 359
Rare French Posters—Rare English Posters—Poster collecting—Conclusion.



PREFACE.

In the present volume an attempt has been made briefly to trace the history of the picture poster from the earliest times, and to comment upon and reproduce some of the most noteworthy examples in various countries. The English and American placards have received special attention, while the best examples of the French school have not been overlooked. With very few exceptions, only posters signed, or acknowledged, by the artists producing them, are included among the illustrations. The whole subject is treated from the point of view rather of art than of commerce. While it is believed that this book is the first which deals in English with the Pictorial Poster, the author desires to recognize his indebtedness to M. Maindron's work, and to the catalogues of M. Sagot and Mr. Bella. The last-named has rendered material aid by lending, for the purpose of reproduction, not a few examples contained in his collection.

To name the artists and owners of valuable copyrights who have laid the author under obligations would, however carefully compiled, almost certainly contain serious omissions. It is hoped, therefore, that those whose names would figure in such a list will acquit him of intentional discourtesy or ingratitude. Special thanks are due to Mr. Gleeson White for his editorial work in connection with this volume; indeed, whatever merits it may possess are due, in no small degree, to his care and assiduity. Although personally unknown to the writer, Mr. Spielmann has been so good as to assist materially in the matter of illustration. To the kindness of M. Henri de Toulouse-Lautrec is owing the frontispiece in the shape of a hitherto unpublished study for a poster; while the reproduction of a sketch for the "Phit-Eesi" placard was courteously consented to by Mr. Dudley Hardy, and Messrs. Waterlow who printed the poster itself. The cover has been specially drawn by Mr. Charles Ffoulkes, to whom the writer desires to express his sincere thanks. The Artistic Supply Company (Limited) have been so good as to consent to the reproduction of unpublished copyright designs by Messrs. Bernard Partridge, Max Cowper, the Brothers Beggarstaff, Sydney Adamson, Kerr Lawson, A . R. Wilson, and Lewis Baumer. A design, representing Sir Henry Irving as "Don Quixote," is illustrated here owing to the kindness of Miss Ellen Terry, who owns the original.

Charles Hiatt.

October, 1895.


This work was published before January 1, 1924, and is in the public domain worldwide because the author died at least 100 years ago.