"Style is a greater Social Asset than Beauty"/12-13

"Because of the placement of their pel­vic organs, women suffer much more fre­quently from bad posture than men do. The development of the abdominal mus­cles is of priceless importance to them. "Among numerous other things, a re­laxed abdomen generally means that a good deal of the blood that ought to be coursing through the body, revitalizing the tissues and washing out the toxins of fatigue, carrying warmth to the extremi­ties, etc., is lying sluggishly in the large abdominal vessels. " Before thirty, women can neglect them­selves without apparent ill effects, but just as surely as they do, after thirty they pay the piper. To the modern girl and woman, appear­ ance and health in social and business life are of greater meaning than ever before. As girls grow into womanhood, head­aches, backaches and a good many ills commonly found among women appear. These ills are enemies to good style— they are either caused by, or are accom­ panied by, faulty posture. Think of the women you know. Notice how many of these have a " sway-back " tendency (see illustration of lordosis (Continued on page 15) 12

The Spencer Belt For all kinds of figures that need support and uplift for the abdomen. A comfortable support for everyday wear. 13