by their ambitions that they will do anything to be elected. You have to attempt to separate yourself from this stereotype of the ambitious candidate who lacks commitment to anything
and establish yourself as a man of integrity.
Concept of the Presidency/Role of the Federal Government.
In your announcement statement, it is important that you convey to the press a well organized concept of the Presidency while addressing yourself to the relationship of the three branches
of government and defining the proper role of the federal government in the federal-state-local equation. This portion of your announcement should suggest a concept or philosophy that is well founded in terms of our ocuntry's history and traditions as well as its present needs. It obviously has to be generally consistent with our own record as Governor and your goals for
our country. Several sub-topics here are important:
A. Historical Perspectives and References. I have always felt that our greatest Presidents were those men who had studied and understood history and our Anglo-Saxon heritage and had gained from that study some perspective and insight into con- temporary problems. With 1976 being the 200th Anniversary of our nation, I believe that it is important that your speech reflect an appreciation for and understanding of American history and con-
tain some quotes and references to great men and
