Page:A history of booksellers, the old and the new.djvu/476

434 W- ff- SMITH AND SON. conceived the idea of forwarding the newspapers by express parcels by the coaches leaving London in the morning, and as these coaches generally left before the delivery of the morning papers, he kept a relay of swift, long-legged horses, which started as soon as the papers came to hand, and caught up the coaches where they could. By this means he actually secured the delivery of the news in the large Northern towns four-and-twenty hours in advance of the mail. For some years the returns from this business were altogether in- adequate to the cost and trouble incurred, and many men would have abandoned so desperate an enterprise, but Smith had faith in the scheme, and his perseverance was rewarded by the largest newspaper business in Europe. His attention was almost entirely given to the newspaper branch of his trade, and after a time everything else gave way to it. When railways first began to supersede coaches, Smith at once availed himself of the new facilities thus afforded in the transit of his newspapers, Up to 1848 no systematic arrangements had been made to supply passengers at the stations with either papers or books. The privilege of satisfying public requirements had not been regarded as possessing any value, and the only idea those who had the right of selling books there put into actual execution was to avoid all risk whatsoever in providing for their possible customers. The result was, of course, very far from satisfactory, and it occurred to Smith, in 1848, to tender for the exclusive right of vending books and papers on the Birmingham Railway. The general satisfaction which this innovation afforded, induced the Directors of other companies to open the way to similar arrange- ments, and thus the newspaper trade of W. H. Smith