The ampersand is occasionally found in the leading line of display in the title-pages of fine English books, but this use of & is rare in America. Why & should be forbidden in the text and allowed in the title-page has never been explained.
ABBREVIATIONS OF COMPANIES AND TITLES
The abbreviation Co., as in The Century Co., must be so used when it is the company's approved form of imprint and signature. The compositor should not spell out Co. as Company in the official document of any company without a distinct order to that effect. When the firm name is to be set in all capital letters, the final o in Co. should not be in lower-case, and the same method should be observed with Jr. and Sr., or Jun. and Sen.:
| THE CENTURY Co. | THE CENTURY CO. |
| JOHN BROWN, Jr. | JOHN BROWN, JR. |
| PAUL SMITH, Sr. | PAUL SMITH, SR. |
| Incorrect | Correct |
The spelling out of abbreviations should be confined to all writings that have been carelessly prepared, not with intent, but through inadvertence or thoughtlessness. Extracts, quotations, and documents inserted in any text should be faithfully copied, with all their faults. Without special order, the compositor should not try to amend, in the copy of an educated writer, any supposed fault in spell-
