115 STAT. 1636 PUBLIC LAW 107-110-^AN. 8, 2002 high-need local educational agencies in recruiting teachers (particularly those activities that are effective in retaining new teachers) and training teachers and to conduct a national public service campaign concerning the resources for, and the routes to, entering the field of teaching. In carrying out the campaign, the Secretary may promote and link the activities of the campaign to the information and referral activities of the National Teacher Recruitment Clearinghouse. The Secretary shall coordinate activities under this subsection with State and regional recruitment activities. "(b) SCHOOL LEADERSHIP.— "(1) IN GENERAL.— The Secretary is authorized to establish and carry out a national principal recruitment program to assist high-need local educational agencies in recruiting and training principals (including assistant principals) through such activities as— "(A) providing financial incentives to aspiring new principals; "(B) providing stipends to principals who mentor new principals; "(C) carrying out professional development programs in instructional leadership and management; and "(D) providing incentives that are appropriate for teachers or individuals from other fields who want to become principals and that are effective in retaining new principals. "(2) GRANTS.—I f the Secretary uses sums made available under section 2103(b) to carry out paragraph (1), the Secretary shall carry out such paragraph by making grants, on a competitive basis, to— "(A) high-need local educational agencies; "(B) consortia of high-need local educational agencies; and "(C) partnerships of high-need local educational agencies, nonprofit organizations, and institutions of higher education. " (c) ADVANCED CERTIFICATION OR ADVANCED CREDENTIALING.— "(1) IN GENERAL.— The Secretary is authorized to support activities to encourage and support teachers seeking advanced certification or advanced credentialing through high quality professional teacher enhancement programs designed to improve teaching and learning. "(2) IMPLEMENTATION.—In carrying out paragraph (1), the Secretary shall make grants to eligible entities to— "(A) develop teacher standards that include measures tied to increased student academic achievement; and "(B) promote outreach, teacher recruitment, teacher subsidy, or teacher support programs, related to teacher certification or credentialing by the National Board for Professional Teaching Standards, the National Council on Teacher Quality, or other nationally recognized certification or credentialing organizations. "(3) ELIGIBLE ENTITIES. —In this subsection, the term 'eligible entity' includes— "(A) a State educational agency; "(B) a local educational agency;
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