242.—LISZT AS AN ADVERTISER.
Even modern advertisers might get a "pointer'* from Liszt on advertising methods. He was once billed for two concerts in a French town. The first night the audience numbered only fifty people, of whom but one was of the gentler sex. The artists gave the most of their programme, and then Liszt stepped forward and said: "Gentlemen and madam, I think you've had enough music. We now ask you to do us the honor of supping with us." As maybe expected, the audience did not decline the invitation, and they enjoyed a banquet at Liszt's expense. The next night the house was full and the pianist was more than reimbursed for his outlay on the previous evening. But the second audience "went supperless to bed," realizing that a supper did not always go with a piano recital.