Letting Children
be Children
Report of an Independent Review of the
Commercialisation and Sexualisation
of Childhood by Reg Bailey
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Department for Education
Letting Children be Children
Report of an Independent Review
of the Commercialisation and
Sexualisation of Childhood
Presented to Parliament
by the Secretary of State for Education
by Command of Her Majesty
June 2011
© Crown copyright 2011
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ISBN: 9780101807821
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Contents
| Foreword | 2 | |
| Introduction | 5 | |
| Summary of Report and Recommendations | 13 | |
| Theme 1 – The 'Wallpaper' of Children's Lives | 20 | |
| Theme 2 – Clothing Products and Services for Children | 40 | |
| Theme 3 – Children as Consumers | 51 | |
| Theme 4 – Making Parents' Voices Heard | 73 | |
| Conclusion | 86 | |
| Annexes | ||
| A. Terms of reference | 91 | |
| B. Review approach to process and engagement | 94 | |
| C. Interviews for this Review | 96 | |
| D. Organisations that responded to the Call for Evidence | 97 | |
| E. Bibliography | 99 | |
| Appendices | ||
| (published separately at www.education.gov.uk) | ||
| 1. Parents' Voice Qualitative Research: executive summary | ||
| 2. Results from TNS Omnibus Survey of parents and children and young people | ||
| 3. Parents' Call for Evidence summary and questions | ||
| 4. Questions for industry and wider stakeholder Call for Evidence | ||
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