By the way, in the same issue is an ad which was placed 2 months ago, There was an ad here for these fonr books, which is addressed to libraries. There it is right here.
Ou these four books, nay £ have permission to quote from the Washington Post:
Timaginition and huniwor have heen graphically employed. Lhe books have bigh style, striking nse of color and wneonventional layout, and enhance the texts written in lively conversational fashion.
The Library Journal:
Ethic biography planned to entertain with clever design, thrilling narrative, and colorful sketches.
Mr. Beaser. For adults you also publish things cailed Mademoiselle Fifi?
Mr. Segal. Yes.
Mr. Beaser. In other words, you have the Sexeapades, the Home Life of Homo Sapiens, in addition to, How To Hypnotize, which you advertise in cones like this; is that correct?
Mr. Segal. That is correct. Here is the book. I would like to hold up the book so you ean see what the book is like. This is a book on hypnotism by a practicing hypnotist who unfortunately last year died. Anyone whe applies himself, and this is stage hypnotism: anvbody who apphes himself to this book will master the technique of hypuofism ina short time. Many have nsed this book to get into the entertainment field.
We even have testimonials from people who nse it. HHypnotisra has been used in various auditoriums, hospitals, to entertain.
Tam not discussing the therapeutic value, because we have a book on four professionals on hypnotism, too.
Mr. Beaser. You also sell the advertise gadgets like airplanes for kids?
Mr. Segal. Yes.
Mr. Beaser. You do advertise in comics and you get a response, I presume?
Mr. Segal. Yes.
Mr. Beaser. You send out also some mail orders, some direct solicitations by mail?
Mr. Segal. Yes.
Mr. Beaser. Is this an example of the kind of advertising literature which you would be sending out. I am referring to a six-page pamphlet.
Mr. Segal. May I make a correction?
Mr. Beaser. Yes.
Mr. Segal. There is a front page missing, The front and back pages are missing there, which list the title of all the books on there, and on the book there is uu order form on the back of it. In other words, there are two pages missing. Apparently, you do not have ihe complete folder there. The first page lists all the books that are in that catalog. On the second page is an advertisement for this particular book, which, by the way, is considered the finest book on cartooning, I think, in America today. I would like yon to see the type of book this is.
Mr. Beaser. But this six-page pamphlet you have lists all the books you have for children?
