ADVERTISEMENTS
painted all over the ends of houses, that deface the railway approaches to Paris; nor is it so flagrant and aggressive as the illuminated advertisements of whisky and California wines that vulgarise the august spectacle of the Thames by night. It is true that the proprietors of "Castoria" have occupied nearly every blank wall that is visible from Brooklyn Bridge; but their advertisements are so far from garish that I should scarcely have noticed them had not Mr. Steevens called my attention to them. Sky-signs, as Mr. Steevens admits, are unknown in New York; so are the flashing out-and-in electric advertisements which make night hideous in London. One or two large steady-burning advertisements irradiate Madison Square of an evening; but being steady they are comparatively inoffensive. Twenty years ago, when I crossed the continent from San Francisco, I noticed with disgust the advertisements stencilled on every second rock in the canyons of Nevada, and defacing every coign of vantage around Niagara. Whether this abuse continues I know not; but I know that the pill placards and sauce puffs which blossom in our English meadows along every main line of railway are quite as offensive. Far be it from me to deny that advertising is carried to deplorable excesses in America; but in picking this out as a differentia, Mr. Steevens shows that his intentness of observation in New York has for the moment dimmed his mental vision of London. It is a case,
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