office on Washington street two doors east of the Times office. By August the name of J. M. Wilbur was carried in the masthead as one of the publishers, with W. B. Taylor. Henry Miller, who later did some editorial work on the Oregonian, was editor for Taylor & Co. in January 1860. (32). He retired in June, succeeded by A. C. Russell. The size of the paper was changed several times. By fall, F. Kenyon, George H. Porter, H. N. Maguire were listed as the editors, publishers, and proprietors. In November H. N. Maguire was editor, and associated with him as publishers and proprietors were William Cowen, Frank Kenyon, George B. Porter. The size of the paper was changed back from six columns to five in that month.
The News soon became an independent weekly but failed to survive, and the plant was moved to Salem. (33)
The Advertiser, second daily, edited first by Leland, then by S. J. McCormick, busy publisher and bookstore-proprietor, and finally by George L. Curry, was conceived, as Leland announced, "as the Standard was, to crush out the Salem clique." The first issue appeared May 31, 1859. On the arrival of the eastern mail or the steamers from California an edition for gratuitous circulation of 3,000 was issued. The paper came out every morning except Sun day, and semi-weekly from its office at Front and Alder, where it was a near neighbor of the Oregonian. The circulation price was 25 cents a month by carrier. It was a neat little tabloid, a five-column folio, the columns 12 ems (2 inches), the more recent standard width for newspaper columns. After a few issues T. H. Mallory was associated in the direction of the paper. An interesting feature of the Advertiser's issue of August 19, 1859, was a business directory, run as advertising, which gives an excellent idea of what the Portland of those early statehood days was like.
High points appear to be the top rank, numerically, attained by licensed drinking-places—a rather typical pioneer western situation, the large number of hotels, the small number of land agents, the reference to the lone photographer as a daguerrean artist. No statistics were given on the printing and publishing industry.
Nearly three-fourths of the little paper ordinarily was given up to advertising. As was usual in the pioneer papers, less than a column was occupied with what could be termed local news—ten rather short items. Editorial far outran the news in volume; the longest bit of home-written material in the issue was an editorial appeal for troops to clear hostile Indians from the path of the emigrant trains from the East.
In the second volume the size of the Advertiser was increased to six 15-em (2½-inch) columns.
The Advertiser ran only about two years; it was among the papers suppressed by the government for seditious utterances in 1862.
