of the period, saying33 "There have been sporadic sheets, generally dailies . . . political. Their young lives were invariably crushed out before they had attained a sufficient importance to demand a place in history." Among the editors of the Star was Fred Floed.
Newspaper promotion on the banks of the Umpqua was more active, apparently, in the 70's, after the coming of the railroad, than at any other time in its history.
Under the editorship of Rev. J. R. N. Bell, later of Corvallis, the name of the Independent was changed in 1882 to the Roseburg Review. Bell was managing editor of this influential paper, which became, as indicated above, the Democratic organ.
In 1887 there appeared on the newspaper horizon a young man who, after leaving the University of Oregon (1886) and teaching a term of school, had just cut his first journalistic teeth out at Oakland, a few miles north. He had been running the Umpqua Herald there. In Roseburg he got in touch with S. F. (Fred) Floed, experienced newspaper man, and they formed a partnership to publish a twice-a-week in competition with the two established weeklies, the Plaindealer and the Review.
Floed & Fisher christened the paper the Umpqua Herald, same as the paper Fisher had just given up at Oakland. He had, indeed, brought along with him the same old Washington hand-press on which he had run it off. The new paper was issued semi-weekly, the first in the town and one of the first in the state.
Soon a consolidation was effected with the Review under the Review's name. J. R. N. Bell was still editor, and Floed became his partner. Fisher sold out his interest but was back in a few months, buying out both partners in this stanch Democratic paper. This was about 1888.
L. Wimberly, Roseburg native who had learned the cases in Roseburg printshops, became a part owner with Mr. Fisher in the Review in 1890, starting a period of 30 years' ownership of papers in the town, the longest in the history of Roseburg. He later became sole owner of the Review.
The paper in 1890 was one of the several nine-column papers printed in Oregon since statehood. First enlarged in 1887 from 7 to 9 columns, it had been back down and was now up again to 9. On the first page (issue of December 11, 1890), the weekly, issued Thursday, claiming 2,000 circulation, had four columns of advertising on the left side of the front page, including the usual medicine ads. The rest of the page was taken up with a mass of miscellaneou:s material, clipped from here and there, some of it news, some of it "literary" matter. On page 2, besides the land notices and more than four columns of other advertising, there was in excess of three columns of editorial, heavily political. The local news coverage, apparently, was excellent. The whole nine columns of page 3 were
