Page:How We Advertised America (1920).djvu/30

This page has been proofread, but needs to be validated.
 
HOW WE ADVERTISED AMERICA

destruction of morale and the surrender of that conviction of justice which is the very heart of courage.

The Committee on Public Information was called into existence to make this fight for the "verdict of mankind," the voice created to plead the justice of America's cause before the jury of Public Opinion. The fantastic legend that associated gags and muzzles with its work may be likened only to those trees which are evolved out of the air by Hindu magicians and which rise, grow, and flourish in gay disregard of such usual necessities as roots, sap, and sustenance. In no degree was the Committee an agency of censorship, a machinery of concealment or repression. Its emphasis throughout was on the open and the positive. At no point did it seek or exercise authorities under those war laws that limited the freedom of speech and press. In all things, from first to last, without halt or change, it was a plain publicity proposition, a vast enterprise in salesmanship, the world's greatest adventure in advertising.

Under the pressure of tremendous necessities an organization grew that not only reached deep into every American community, but that carried to every corner of the civilized globe the full message of America's idealism, unselfishness, and indomitable purpose. We fought prejudice, indifference, and disaffection at home and we fought ignorance and falsehood abroad. We strove for the maintenance of our own morale and the Allied morale by every process of stimulation; every possible expedient was employed to break through the barrage of lies that kept the people of the Central Powers in darkness and delusion; we sought the friendship and support of the neutral nations by continuous presentation of facts. We did not call it propaganda, for that word, in German hands, had come to be associated with deceit and corruption. Our effort was educational and informative throughout, for we had such confidence in our case as to feel that no other

4