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HOW WE ADVERTISED AMERICA

language of the land, and shown either in theaters, public squares, or open fields. Likewise we supplied pamphlets for translation and distribution, and sent speakers, selected in the United States from among our foreign-born, to lecture in the universities and schools, or else to go about among the farmers, to the labor unions, to the merchants, etc.

Every conceivable means was used to reach the foreign mind with America's message, and in addition to our direct approach we hit upon the idea of inviting the foremost newspaper men of other nations to come to the United States to see with their own eyes, to hear with their own ears, in order that they might report truly to their people as to American unity, resolve, and invincibility. The visits of the editors of Mexico, Italy, Switzerland, Denmark, Sweden, and Norway were remarkable in their effect upon these countries, and no less successful were the trips made to the American front in France under our guidance by the newspaper men of Holland and Spain.

Before this flood of publicity the German misrepresentations were swept away in Switzerland, the Scandinavian countries, Italy, Spain, the Far East, Mexico, and Central and South America. From being the most misunderstood nation, America became the most popular. A world that was either inimical, contemptuous, or indifferent was changed into a world of friends and well-wishers. Our policies, America's unselfish aims in the war, the services by which these policies were explained and these aims supported, and the flood of news items and articles about our normal life and our commonplace activities— these combined to give a true picture of the United States to foreign eyes. It is a picture that will be of incalculable value in our future dealings with the world, political and commercial. It was a bit of press-agenting that money

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