CHAPTER IV
I
It was a morning of artistic creation. Fifteen minutes after the purple prose of Babbitt's form-letter, Chester Kirby Laylock, the resident salesman at Glen Oriole, came in to report a sale and submit an advertisement. Babbitt disapproved of Laylock, who sang in choirs and was merry at home over games of Hearts and Old Maid. He had a tenor voice, wavy chestnut hair, and a mustache like a camel's-hair brush. Babbitt considered it excusable in a family-man to growl, "Seen this new picture of the kid—husky little devil, eh?" but Laylock's domestic confidences were as bubbling as a girl's.
"Say, I think I got a peach of an ad for the Glen, Mr. Babbitt. Why don't we try something in poetry? Honest, it'd have wonderful pulling-power. Listen:
'Mid pleasures and palaces,
Wherever you may roam,
You just provide the little bride
And we'll provide the home.
Do you get it? See—like 'Home Sweet Home.' Don't you—"
"Yes, yes, yes, hell yes, of course I get it. But— Oh, I think we'd better use something more dignified and forceful, like 'We lead, others follow,' or 'Eventually, why not now?' Course I believe in using poetry and humor and all that junk when it turns the trick, but with a high-class restricted development like the Glen we better stick to the more dignified approach, see how I mean? Well, I guess that's all, this morning, Chet."
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