Page:Longines Chronicles with Hartley Shawcross 1954 ARC-96007.ogv/20

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Knight
You know, in my travels, I've never found a watch that inspired quite the pride of ownership as Longines, the world's most honored watch. Yes, in a Longines watch you have more than a thoroughly reliable timepiece, more than the beauty of a piece of fine jewelry. For you have the pleasure of knowing that you own the watch of highest prestige among all the finest timepieces of the world. Now Longines alone has won ten World's Fair grand prizes, 28 gold medals, highest honors for accuracy from government observatories. It is the watch of authority in fields of precise timing. Yes, when you own a Longines watch, you're proud that it is in fact the world's most honored watch. When next you buy a watch, then, either for yourself or as an important gift, remember that if you pay 71.50 or more for a watch, you're paying the price of a Longines. So why not insist on getting a Longines, the world's most honored watch, the world's most honored gift. Premier product of the Longines Wittnauer Watch Company, since 1866, maker of watches of the highest character.