what it will cost. I visualize a subway poster showing the cubes tumbling out of a dice shaker, with the words Throw These for Good Health. Do you think that is too distinctly masculine an appeal? But think of getting this idea across to the lunching public, of always carrying a box of the Ginger Cubes in their vest pocket (we could have the box shaped like a little dice-shaker, hey?), they can use them to throw for who is to pay the check, and then eat them. Can you put that thought in twelve words?
What a pity that neither of us is married, and has no wife to fall back on for advice in this delicate matter. Miss Balboa, my new stenographer, thinks that women would not be attracted by this gambling note; she says that women are born Dutch-treaters, and do not fall for the idea of settling the lunch-check by mere chance. Please see what the hospital nurses think about this.
This man Gray, from the Gray Matter Agency, is a whirlwind. He has shot in some suggestive layouts for car-cards that make my head spin. These are some of his inspirations—
Digestive Dice
Mean Luck for the Liver
TRY GINGER CUBES
For a Chew in the Tubes
Choose Ginger Cubes
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