On October 21, 1846, a line of omnibuses was started from Paddington to Hungerford Market, Charing Cross, with twopenny fares for short distances. Hitherto the lowest fare had been fourpence. In the same year advertisements appeared for the first time in an omnibus. Frederick Marriott, of 335, Strand, who started the practice, registered an omnibus, with advertisements displayed on the roof inside, as an article of utility with the title of a "publicity omnibus." Possibly Mr. Marriott—who traded under the name of The Omnibus Publicity Company—reaped little profit from his idea, which was scarcely one that could be protected, but omnibus proprietors
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Twopenny fares introduced—The first omnibus with advertisements—Penny fares tried—Omnibus improvements—Longitudinal seats objected to by the police—Omnibus associations—Newspapers on the "Favorites"—Foreigners in omnibuses—Fat and thin passengers—Thomas Tilling starts the "Times" omnibuses—Mr. Tilling at the Derby—Tilling's gallery of photographs