Published by the School of Journalism, University of Oregon
Oregon Exchanges
Issued monthly. Devoted to the upbuilding of journalism in Oregon
Free to Oregon newspapermen
Contribution of articles and items of interest to editors, publishers and printers of the state is welcomed.
Here We are Again
Oregon Exchanges was so warmly received by the newspapermen of the state last month that it has no hesitation whatever in presenting itself again. We noted a good deal of friendly comment in the state papers regarding the first issue, and never an unkind word. Hence this confidence.
A gratifying aftermath of Vol. I. No. 1 was a considerable number of volunteered offers to cooperate in the preparation of the best possible kind of material for the succeeding issues. This attitude on the part of the newspapermen of Oregon augurs well both for the future of the publication and for that of the newspaper men themselves, for it is the spirit that spells progress.
As announced in advance by the editors of this little magazine, its success depends most largely on the interest taken and the help given by the editors and publishers of the state. We don’t know how to make that too strong. Thank you all, then, for your co operation and helpful spirit, al ready shown. The response to the request to put this paper on the exchange list was almost unanimous from the newspapers of the state.
Don’t be surprised if you get a specific request to help out with an idea. And, finally, don‘t wait for the request. Write something which you think will interest some considerable fraction of the newspapermen of the state, and put it into an envelope addressed to Oregon Exchanges.
C. H. Fisher’s Theory
By Eric W. Allen
Pendleton as host to the Oregon State Editorial Association made a deep impression on the visiting editors.
It wasn’t the lavishness of the entertainment, though $2,500 in cold cash was raised for the purpose. It wasn’t the perfection and finish with which everything was done, though the splendid banquet with two toastmasters and the white bear acting as censor might serve as a sample of hospitality that included gracious tact, and a general worthwhileness that pervaded everything. It wasn’t any of the things that E. B. Aldrich, slipping quietly and watchfully through the background, could suggest to a united, energetic and opulent community.
It wasn’t even the splendid example of cooperation when La Grande and Joseph made common cause with their sister city, and each of the three magnified and praised the others.
Every editor had his own theory why the convention was the success it proved.
Charles H. Fisher, the sage of Salem, has built up four successful daily newspapers through his uncanny ability to put his finger on exactly the right spot. “The secret is,” he said, “that these people like to do these things. Other towns get by with the same kind of enterprises Pendleton undertakes, but they don’t have the happy faculty of making you feel that it’s a privilege to be allowed to do it. These Pendleton people are having just as good a time as we are. It makes them happy to spend money.
“I remember it was the same here twenty-five years ago. It was during the hard times of ’92 or ’93 and in addition the wheat crop was very bad. But these people turned just the way they are doing now. The editorial association
