Page:Personal Data Protection Act 2012.pdf/70

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PERSONAL DATA PROTECTION
71


EIGHTH SCHEDULE

Section 37(5)

EXCLUSION FROM MEANING OF “SPECIFIED MESSAGE”

1. For the purposes of Part IX, a specified message shall not include any of the following:

(a) any message sent by a public agency under, or to promote, any programme carried out by any public agency which is not for a commercial purpose;
(b) any message sent by an individual acting in a personal or domestic capacity;
(c) any message which is necessary to respond to an emergency that threatens the life, health or safety of any individual;
(d) any message the sole purpose of which is—
(i) to facilitate, complete or confirm a transaction that the recipient of the message has previously agreed to enter into with the sender;
(ii) to provide warranty information, product recall information or safety or security information with respect to a product or service purchased or used by the recipient of the message; or
(iii) to deliver goods or services, including product updates or upgrades, that the recipient of the message is entitled to receive under the terms of a transaction that the recipient has previously agreed to enter into with the sender;
(e) any message the sole purpose of which is to provide—
(i) notification concerning a change in the terms or features of;
(ii) notification of a change in the standing or status of the recipient of the message with respect to; or
(iii) at regular periodic intervals, account balance information or other type of account statement with respect to,
a subscription, membership, account, loan or comparable ongoing commercial relationship involving the ongoing purchase or use by the recipient of goods or services offered by the sender;
(f) any message the sole purpose of which is to conduct market research or market survey; or
(g) any message sent to an organisation other than an individual acting in a personal or domestic capacity, for any purpose of the receiving organisation.