Page:Popular Science Monthly Volume 91.djvu/250

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Addressing Newspapers by the Thousands

The lightning-quick method by which the news reaches the subscriber before it grows "stale"

���tinuously. The string of aluminum plates is run at rapid speed under a wheel anvil. A stamping plate underneath presses the paper mailing-strip and the inking ribbon against the embossed plates round the wheel anvil, thus printing one address as each plate rushes by. The result is that thirty thousand names can be printed on the paper strip in one hour.

A motor-driven typewriter is used to emboss the names and addresses on the aluminum plates. When a key is pressed, two lever arms are operated instead of the one on an ordinary typewriter. The motor at the same time presses the corresponding letter plunger and die through the plate, embossing the letter upon it. After several

��A motor-driven typewriter em- bosses the subscri- bers' names and addresses on aluminum plates

Reels of the alumi- num plates are run through the press, printing as many as thirty thousand names an hour '

��CHEAPER and quicker than the lead- type methods of printing the ad- dresses on newspapers, is the new system which uses embossed aluminum plates. The addressing of daily news- papers by the former method was a tedious task. Now the same task can be done by machinery with the saving of half the expense and of considerably more time. Instead of using a printing press to mark each address individually, the new system employs a reel of embossed alumi- num plates which, print the addresses con-

��thousands of these plates are embossed, they are all built up into a huge reel by simply catching the hinges together on their ends.

After a long mailing strip has been printed, the modern newspaper office runs it through a cutting machine. Here the printed names and addresses are separated and then pasted upon the newspapers, all automatically.

It takes methods such as these for a great newspaper to reach its patrons daily before its news becomes "stale."

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