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“Next to Reading Matter”
87

when cunningly tinkered, in the marts. And, at the last it had proven to be a commercial pill, deftly coated with the sugar of fiction. The worst of it was that I could not offer it for sale. Advertising departments and counting-rooms look down upon me. And it would never do for the literary. Therefore I sat upon a bench with other disappointed ones until my eyelids drooped.

I went to my room, and, as my custom is, read for an hour stories in my favourite magazines. This was to get my mind back to art again.

And as I read each story, I threw the magazines sadly and hopelessly, one by one, upon the floor. Each author, without one exception to bring balm to my heart, wrote liltingly and sprightly a story of some particular make of motor-car that seemed to control the sparking plug of his genius.

And when the last one was hurled from me I took heart.

“If readers can swallow so many proprietary automobiles,” I said to myself, “they ought not to strain at one of Tate’s Compound Magic Chuchula Bronchial Lozenges.”

And so if you see this story in print you will understand that business is business, and that if Art gets very far ahead of Commerce, she will have to get up and hustle.

I may as well add, to make a clean job of it, that you can’t buy the chuchula plant in the drug stores.