Page:St. Nicholas, vol. 40.1 (1912-1913).djvu/19

This page has been proofread, but needs to be validated.
ST. NICHOLAS ADVERTISEMENTS

The Greatest Gift to Growing Minds

Answers Every Question a Child Can Ask
15 Great Departments of Knowledge

What is electricity?
How does a camera take a picture?
Why is iron colder than wood?
What makes coal burn?
Why has a star five points?
Why do we dream?
What makes the heart beat?
Is there gold in the sea?
Why does a match strike?
Where did the water in the oceans come from?

The United States and All
Other Countries
Natural History
Plant Life

Stories and Legends
Men and Women
Our Own Life
Book of Wonder

Famous Books
The Earth
Poetry and Rhymes

School Lessons, Golden Deeds
Familiar Things
Things to Make and Do

The Book of Knowledge

The Children’s Encyclopedia

Simplicity is the Secret. It is a great achievement to arrange the important and essential knowledge of the world in such a comprehensive scheme, and tell it in such simple language that the mind of a child might not only grasp it, but enjoy it and remember it. It is this simplicity of style and statement, coupled with sound learning, which is the secret of the success and usefulness of THE BOOK OF KNOWLEDGE, not only to children, but also to adults, especially those who have not been able to complete their training in the schools and colleges.

President John H. Finley of the College of the City of New York, in his introduction, says: “Suppose a boy of ten were to spend fifteen minutes a day in reading these pages.. . . he would at thirteen know more about the earth and the life on it than the wisest men knew a few generations ago.”

The Most Profitable Investment

We expend time and care in selecting the proper food for the growing body, because we realize that it is a profitable investment, but it is equally important and imperative that the growing mind should have the food which will stimulate its rapid and healthy development, and it is the most profitable investment. Let the children, especially between the ages of five and eighteen, read THE BOOK OF KNOWLEDGE, and study the wonderful educational pictures, and you will be surprised and delighted with the results. It means a saving of time and money, better work in the school and happier children in the home.

10,000 Wonderful Pictures! 350 Colored Plates

THE BOOK OF KNOWLEDGE will never be surpassed in the value of its educational pictures; pictures of the starry universe, The Sun and His Family of Worlds; pictures of animals, foreign and familiar; pictures of flowers, trees and shrubs; charts and diagrams of our own marvellous bodies; portraits of famous men and women, artists, authors, statesmen and scientists; pictures of our own country and a hundred other countries, showing the cities, the people and their customs; reproductions of beautiful paintings and sculpture; the picture-story of important industries; the whole beautiful, wonderful world is before us in nearly 10,000 pictures, which tell a story or illustrate a fact in a way that can never be forgotten.

These Two Booklets
Mailed Free

Read the sample pages carefully. Show them to the children. Look at the questions on the first blue sheet. Try to explain them and, if you are in doubt as to whether there is need for The Book of Knowledge in your household, let the children decide.

THE GROLIER SOCIETY

2 West 45th Street
New York

FREE COUPON

The Grolier Society, 2 West 45th Street, New York:

Please mail me descriptive booklet of The Book of Knowledge, and pamphlet “The Mind of a Child.”

Name
Address

II Not necessary to cut coupon if you mention St. Nicholas.

7