SUNSET FOR 1914
dairying and hog raising in the Pacific Northwest?" "I have five children and $900? Would you advise me to come to California with these assets to raise chickens and truck?" "I'm a singer and have saved $2000. I love country life. Can you tell me whether I could make a living and develop an orange grove with my capital and voice?" "Where is there an opening for a carpenter with a little capital?" "How are the motor roads on Vancouver Island?"
Sunset Service Bureau
These are some of the questions addressed to Sunset. Letters of inquiry concerning a thousand subjects and Western localities are steadily growing in number. With the increasing interest in the West and its affairs, engendered by the opening of the Panama Canal, the stream of inquiries addressed to Sunset will become a torrent. This vast amount of correspondence will be handled through a Service Bureau, conducted by Walter V. Woehlke, whose reputation as a writer upon western development is nation-wide. Mr. Woehlke will make the Bureau a recognized clearinghouse for accurate, authentic information concerning the West. In coöperation with Western agricultural colleges, civic organizations and similar factors he will supply disinterested information and advice as detailed, as accurate, as truthful as it is possible under the limitations of the human equation.
Why "The Pacific Monthly?"
There is to be more than ever reason for that descriptive title of Sunset. The people of the Pacific Coast front the Pacific ocean and the countries whose shores it washes as consciously and as significantly as the people of the Atlantic Coast look across the Atlantic ocean to the countries of Europe. The Pacific ocean is the ocean of action for the twentieth century. Throughout the year Sunset will reflect the action upon this vast stage, the theatre of at once the oldest and the newest of the world's civilization.
Sunset's War Correspondent
The story of the impending contest between the east coast of Asia and the west coast of America for the dominance of the Pacific will be told in Sunset by Arthur Street, whom this magazine is sending as special war correspondent, so to speak, an editorial commissioner who is to make a tour of the entire ocean and to continue on a journey round the world to make a personal analysis of the great changes which must inevitably follow the opening of the Panama Canal. At all points our commissioner will be brought into direct personal touch with the strong men and influences at work in moulding the new developments and his reports will include living touches of these men and influences.
It would be hard to find a more highly qualified commissioner to undertake the enormous task of reporting upon the mighty drama which the world is about to witness than the man who has sailed out upon the Pacific in the interest of Sunset's readers. Arthur Street, for nearly twenty years, has been known to the newspaper and magazine press of America as a special student of large movements of this sort. He has held commanding positions on the standard periodicals of both coasts and his collective index and digest of the newspapers of the United States, conducted by him for fifteen years, has given him an unusual familiarity with public affairs, both domestic and international.
The Pacific Coast of America stands at the edge of a vast and epic panorama of future human action in which the interests of the entire world must be, from now on, indissolubly engrossed. The reflection of that world drama in the pages of Sunset is irresistibly a part of the magazine's duty to the potential region it represents.
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