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ON PATRONAGE AND PUFFING.

is viewed by the help of a catalogue, written expressly for the occasion by the artist himself. It is not to be supposed that he would say such things of his picture unless they were allowed by all the world; and he repeats them, on this gentle understanding, till all the world allows them[1]. So Reputation runs in a vicious circle, and Merit limps behind it, mortified and abashed at its own insignificance. It has been said that the test of fame or popularity is to consider the number of times your name is repeated by others, or is brought to their recollection in the course of a year. At this rate, a man has his reputation in his own hands, and, by the help of puffing and the press, may forestall the voice of posterity, and stun the “groundling” ear of his contemporaries. A name let off in your hearing continually, with some bouncing epithet affixed to it, startles you like the report of a pistol close at your car: you cannot help the effect upon the imagination, though you know it is perfectly harmless—vox et præterea nihil. So, if you see the same name staring you in the face in great letters at the corner of every

  1. It is calculated that West cleared some hundred pounds by the catalogues that were sold of his great picture of Death riding on the Pale Horse.