write—plerumque accidit ut faciliora sint ad intelligendum et lucidiora multo que a doctissimo quoque dicuntur . . . . Erit ergo etiam obscurior quo quisque deterior.
An author should avoid enigmatical phrases; he should know whether he wants to say a thing or does not want to say it. It is this indecision of style that makes so many writers insipid. The only case that offers an exception to this rule arises when it is necessary to make a remark that is in some way improper.
As exaggeration generally produces an effect the opposite of that aimed at; so words, it is true, serve to make thought intelligible—but only up to a certain point. If words are heaped up beyond it, the thought becomes more and more obscure again. To find where the point lies is the problem of style, and the business of the critical faculty; for a word too much always defeats its purpose. This is what Voltaire means when he says that the adjective is the enemy of the substantive. But, as we have seen, many people try to conceal their poverty of thought under a flood of verbiage.
Accordingly let all redundancy be avoided, all stringing together of remarks which have no meaning and are not worth perusal. A writer must make a sparing use of the reader's time, patience and attention; so as to lead him to believe that his author writes what is worth careful study, and will reward the time spent upon it. It is always better to omit something good than to add that which is not worth saying at all. This is the right application of Hesiod's maxim,