THE NEWSPAPER FOR THE MAKERS OF NEWSPAPERS AND INVESTORS IN ADVERTISING
Published Weekly at 233 West 9A Street (Near Broadway) NEW YORK CITY SATURDAY, JULY 7, 1917
THE FOURTH ESTATE
"EDMUND BURKE SAID that there were Three Estates in Parliament, but in the Re- porter's Gallery yonder there sat a Fourth Estate more important far than they all." -Carlyle's "Heroes and Hero Worship." Lecture V.
PRICE 10 CENTS
TWO DOLLARS A YEAR
Establiashed.
No. 1219
Bond Houses Know.
Bond houses know where the money is and how to reach it. They have to. It's their business to know.
Twenty-eight leading investment
houses used practically twice as much
advertising in The Chicago Daily
News the first five months of this
year as in any other Chicago evening
newspaper and with one exception
more than in any other Chicago news- paper,notwithstanding that the morning papers are issued seven days a week.
The Daily News sells more papers
in Chicago and its suburbs than any
other newspaper, daily or Sunday.
The buyers of space for these houses appreciate the immense circulation of The Daily News, 92% of which is in Chicago and its suburbs.
They know they cannot cover
Chicago quickly and cheaply with-
out The Daily News.
Here's another point, aside from the size and quality of Daily News circulation.
When would you decide an important step of vital interest to your family? In the morning with the rush of the day ahead of you or in the evening when the family is at home and with time for deliberate decision?
Follow the Lead of These Bond Houses
The Chicago Daily News
"It Covers Chicago"
