IV.—Plan of Distribution.
When you have got your village library ready, how is it to be sold? How is it to be distributed and placed in the hands of the people? How are these people to be got at? They are scattered far apart, and not within sound of trumpet. Travellers, indeed, could be sent round, but travellers cost money. There is the horse and the man to attend to it, turnpikes, repairs, hotels,—all the various expenses so well known in business. Each traveller could only call on a certain number of cottages and country houses per day, comparatively a small number, for they are often at long distances from each other; possibly he might find the garden gate locked and the people in the field. At the best after a long day's work he would only have sold a few dozen cheap books, and his inn bill would cover the profit upon them. Reduced thus to the rigid test of figures, the chance of success vanishes. But so, too, does the chance of success in any enterprise if looked at in this fashion. It must be borne in mind that the few copies of a cheap book sold in a day by a single traveller would not represent the ultimate possible return. The traveller prepares the ground which may yield a hundredfold afterwards. He awakens the demand and shows how it can be supplied. He teaches the villager what he wants, and how to get it. He lays the foundation of business in the future. The few pence he actually receives are the forerunners of pounds. Nothing can be accomplished without preliminary outlay. But conceding that the regulation traveller is a costly instrument,
