The Protestant Ethic and the Spirit of Capitalism
Franklin, and especially of his Puritan ancestors; the works of the Renaissance littérateur addressing himself to the humanistic aristocracy, with Franklin's works addressed to the masses of the lower middle class (he especially mentions clerks) and with the tracts and sermons of the Puritans, in order to comprehend the depth of the difference. The economic rationalism of Alberti, everywhere supported by references to ancient authors, is most clearly related to the treatment of economic problems in the works of Xenophon (whom he did not know), of Cato, Varro, and Columella (all of whom he quotes), except that especially in Cato and Varro, acquisition as such stands in the foreground in a different way from that to be found in Alberti. Furthermore, the very occasional comments of Alberti on the use of the fattori, their division of labour and discipline, on the unreliability of the peasants, etc., really sound as if Cato's homely wisdom were taken from the field of the ancient slave-using household and applied to that of free labour in domestic industry and the metayer system. When Sombart (whose reference to the Stoic ethic is quite misleading) sees economic rationalism as "developed to its farthest conclusions" as early as Cato, he is, with a correct interpretation, not entirely wrong. It is possible to unite the diligens pater familias of the Romans with the ideal of the massajo of Alberti under the same category. It is above all characteristic for Cato that a landed estate is valued and judged as an object for the investment of consumption funds. The concept of industria, on the other hand, is differently coloured on account of Christian influence. And there is just the difference. In the conception of industria, which comes from monastic asceticism and which was developed by monastic writers, lies the seed of an ethos which was fully developed later in the Protestant worldly asceticism. Hence, as we shall often point out, the relationship of the two, which, however, is less close to the official Church doctrine of St. Thomas than to the Florentine and Siennese mendicantmoralists. In Cato and also in Alberti's own writings this ethos is lacking; for both it is a matter of worldly wisdom, not of ethic. In Franklin there is also a utilitarian strain. But the ethical quality of the sermon to young business men is impossible to mistake, and that is the characteristic thing. A lack of care in the handling of money means to him that one so to speak murders capital embryos, and hence it is an ethical defect.
An inner relationship of the two (Alberti and Franklin) exists in fact only in so far as Alberti, whom Sombart calls pious, but who actually, although he took the sacraments and held a Roman benefice, like so many humanists, did not himself (except for two quite colourless passages) in any way make use of religious motives as a justification of the manner of life he recommended, had not yet, Franklin on the other hand no longer, related his recommendation of economy to religious conceptions. Utilitarianism, in Alberti's preference for
