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The Road to Wellville

dietary. Postum Cereal and Instant Postum offer aid to a nervous, overactive people in their attempt to turn away from caffein-bearing beverages with their artificial stimulation. Post’s Bran Flakes balances the deficiencies of overrefined diet, and helps overcome the sluggishness due to lack of exercise. Grape-Nuts affords a crisp food, notably needed for tooth health, and offers the body-building essentials of wheat and barley in a temptingly delicious and easily digested form. Post Toasties, the double-thick corn flakes, meet the ready-to-serve demands of the domestic situation, offering a most palatable energy supply, in a less heavy cereal to serve with milk and fruits.

Just a glance at the modern sanitary methods used and the materials that go into Post Health Products.

Much light, space, and white enamel paint make cleanliness a necessity, and white-clad workers fit into the picture.

Grape-Nuts is made by a process which every good housekeeper will appreciate. Wheat flour, malted barley flour, yeast, salt, and pure artesian well water are made into a bread. Electrical dough mixers give it a thorough kneading, and it is baked in eight-pound loaves. Here the barley malt plays its valuable part in converting some of the starch into dextrins and maltose, two easily digested carbohydrates. Twenty-five large ovens turn out over 40,000 such loaves a day, and it is baking day every day at the Postum plant!

When cool, the loaves are sliced and rebaked very

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