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THE SCIENCE of
ADVERTISING
The Force of Advertising as a Business Influence,
Its Place in the National Development,
and the Public Result of Its
Practical Operation
By Edwin Balmer
With the counsel of Thomas Balmer
We American people—the most practical and progressive in the world—live surrounded by advertisements, which we all pay for. We spend far more for advertising than any other people, and we persist in paying still more each year than we paid the year before
New York
DUFFIELD & COMPANY
1910
