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TONO-BUNGAY

on to the climax that the Hair Stimulant contained all "The essential principles of that most reviving tonic, Tono-Bungay, together with an emollient and nutritious oil derived from crude Neat's Foot Oil by a process of refinement, separation and deodorization. . . . It will be manifest to any one of scientific attainments that in Neat's Foot Oil derived from the hoofs and horns of beasts, we must necessarily have a natural skin and hair lubricant."

And we also did admirable things with our next subsidiaries, "Tono-Bungay Lozenges," and "Tono-Bungay Chocolate." These we urged upon the public for their extraordinary nutritive and recuperative value in cases of fatigue and strain. We gave them posters and illustrated advertisements showing climbers hanging from marvellously vertical cliffs, cyclist champions upon the track, mounted messengers engaged in Aix-to-Ghent rides, soldiers lying out in action under a hot sun. "You can GO for twenty-four hours," we declared, "on Tono-Bungay Chocolate." We didn't say whether you could return on the same commodity. We also showed a dreadfully barristerish barrister, wig, side-whiskers, teeth, a horribly life-like portrait of all existing barristers, talking at a table, and beneath, this legend: "A Four Hours' Speech on Tono-Bungay Lozenges, and as fresh as when he began." That brought in regiments of school-teachers, revivalist ministers, politicians and the like. I really do believe there was an element of "kick" in the strychnine in these lozenges, especially in those made according to our earlier formula. For we altered all our formulæ—invariably weakening them enormously as sales got ahead.

In a little while—so it seems to me now—we were employing travellers and opening up Great Britain at