me that when I passed ironmongers and oil-shops they seemed to me as full of promise as trees in late winter, flushed with the effort to burst into leaf and flower. . . . And really we did do much towards that new brightness these shops display. They were dingy things in the eighties compared to what our efforts have made them now, grey quiet displays. . . .
Well, I don't intend to write down here the tortuous financial history of Moggs' Limited, which was our first development of Moggs and Sons; nor will I tell very much of how from that we spread ourselves with a larger and larger conception throughout the chandlery and minor ironmongery, how we became agents for this little commodity, partners in that, got a tentacle round the neck of a specialized manufacturer or so, secured a pull upon this or that supply of raw material, and so prepared the way for our second flotation, Domestic Utilities;—"Do Ut," they rendered it in the city. And then came the reconstruction of Tono-Bungay, and then "Household Services" and the Boom!
That sort of development is not to be told in detail in a novel. I have, indeed, told much of it elsewhere. It is to be found set out at length, painfully at length, in my uncle's examination and mine in the bankruptcy proceedings, and in my own various statements after his death. Some people know everything in that story, some know it all too well, most do not want the details, it is the story of a man of imagination among figures, and unless you are prepared to collate columns of pounds, shillings and pence, compare dates and check additions, you will find it very unmeaning and perplexing. And after all, you wouldn't find the early figures so much wrong as strained. In the matter of Moggs and Do Ut, as in the first Tono-Bungay