It's all too easy for a cold, once it starts, to spread from one member of the family to another ... with troublesome results. That's why it's so sensible to enlist the aid of the Listerine Antiseptic gargle early and often!
| "SECONDARY INVADERS" |
| These are some types of the threatening germs that can cause so much of the misery of a cold when they invade the body through throat membranes. |
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| TOP ROW, left to right: Pneumococcus Type III, Pneumococcus Type IV, Streptococcus hemolyticus, Friedlander's bacillus. BOTTOM ROW, left to right: Streptococcus vividano, Bacillus influenzae, Micrococcus catarrhalis, Streptococcus mutans |
This pleasant antiseptic reaches way back on throat surfaces to kill millions of threatening germs called the "secondary invaders."
Although many colds may be started by a virus, it is these "secondary invaders," say many authorities, that are responsible for much of the misery you know so well. Listerine Antiseptic, if used frequently during the 12 to 36-hour period of "incubation" when a cold may be developing, can often help forestall the mass invasion of these germs and so head off trouble.
Listerine Antiseptic's remarkable germ-killing action has been demonstrated time and again. Tests showed germ reductions on mouth and throat surfaces ranging up to 96.7% fifteen minutes after a Listerine Antiseptic gargle, and up to 80 % an hour later.
This germ-killing power, we believe, accounts for Listerine Antiseptic's remarkable clinical test record against colds. Tests made over a period of 12 years showed that those who gargled with Listerine Antiseptic twice daily had fewer colds and usually had milder colds than those who did not gargle ... and fewer sore throats.
So, whenever there's a cold in your family, prescribe Listerine Antiseptic for everyone. It's a wise thing to do, Lambert Pharmacal Co.
TESTS SHOWED LISTERINE ANTISEPTIC REDUCED GERMS UP TO 96.7%
