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any sort of business stationery; they do not do a great deal of business by correspondence. Such people need not be embarrassed if they conduct such business correspondence as they may have to do on the stationery which they ordinarily use for social purposes. The business or professional man will have paper and envelopes especially printed or engraved for his business correspondence. A brief clear statement of his name and business or the name of his firm, with a definite unmistakable address, is, barring the date line or the telephone number, all that need be given. I often spend time in trying to decipher from the mass of material which is crowded into a letterhead just where to address the man whose name is subscribed to the epistle, and often the best I can do is to hazard a guess. The less detail a business letterhead has printed on it and the more modest the display, the more effectively, I am convinced, it will serve its purpose. I struggled through a complicated elaborately designed letterhead a few days ago during my morning dictation. I spent several minutes in analyzing it, and yet I am not at all sure