Oregon Exchanges/Volume 1/Number 3

Oregon Exchanges

For the Newspapermen of the State of Oregon

Eugene, Oregon
Vol. 1. No. 3
November, 1917

The Northwestern German Press


Dr. Schafer, head of the department of history in the University of Oregon, is a profound student of current history and an authority on the history of the Northwest. He is American born of German parentage, his father having come to the United States in the emigration of 1848.

SINCE public opinion, until it becomes unified, is group opinion, it becomes necessary for the student of the war to study the reactions toward it of such well defined groups as the German-reading Americans, and the only practical way to do this is to read the papers they read.

These papers indeed may not represent the views of their readers in all respects. There are two reasons at least for supposing that the German papers in this country do not properly speak the mind of their constituents on the war questions. First, the editors of those papers appear to have had a briefer course in Americanism, on the average—to have been more recent arrivals in the United States—than the men and women whom they assume to instruct. An editorial census on the following points would be a matter of deep public interest at this time: How many were born here of German parents? How many are of other than German ancestry? The writer has no exact data which would enable him to answer these questions. But a somewhat extended observation leads to the belief that this group of foreign language editors, with some notable exceptions, has been recruited generally from the class of very new German Americans, usually men of ability and training, but naturally possessing a fresh and lively interest in the affairs of the German fatherland and sympathizing intensely with its people and their ideals, their customs, their government, and their institutions. Their outlook upon American life differs radically from that, let us say, of Germans born in this country of parents who emigrated prior to 1870 and especially of parents who left Germany before the middle of the 19th century. Second, these editors, being recognized as makers of opinion among German readers, have been shining marks for the official propagandists of the German government now known to have been maintained in this country for some years before the war. There is every reason to believe that many papers in that language were established or subsidized as a feature of the paid propaganda carried on here.

At all events, the editors have generally shown a zeal in the cause of Germany since 1914, which doubtless outruns the zeal of their readers, otherwise the German government would have less cause to complain of the conduct of Germans in America in permitting a declaration of war, the draft, and the passage of laws granting huge war credits. On only one other supposition can the discrepancy between the promises of German newspapers and the performances of German American citizens be explained: that is, the supposition that the constituencies of the German papers are actually much smaller than we have been led to believe. A census on that point would be interesting, also. May it perhaps be true that the foreign language paper is a solace to the foreign born American only during the process of Americanization, after which he sloughs it off? The writer has in mind a German immigrant of 1841 who read his Illinois Staats-Zeitung religiously for thirty years, and filed it, then in disgust he burned the file and thereafter read nothing but English language papers. This case may possibly be typical.

After making all allowances, however, it remains true that the German language papers exert a powerful influence among an important section of our population, and in times like this we cannot afford to be indifferent to the character of their leadership. What that leadership has been, so far as the local German papers are concerned, I have tried to ascertain by reading the current numbers of papers in that language published at Portland and Seattle, together with "St. Joseph's Blatt" of St. Benedict, Oregon, and occasionally others. These papers are doubtless fairly representative of the tone and spirit of the German press throughout America.

In Portland the most prominent German paper at the outbreak of the war was the Oregon Deutsche Zeitung. Before the declaration of a state of war this paper was decidedly virulent in its tone. The American press charged its editor with virtual treason on account of his bitter attacks on President Wilson, whom he represented to be in an unholy alliance with Wall Street and with British gold. In the first few numbers appearing after the declaration, it is hard to discern any real change of heart, though there is an obvious attempt to "keep on the windward side of treason." There was the same reckless disparagement in England, although we had now become her ally, and the hatred of that well-hated belligerent even mounted higher than before on account of her assumed success in dragging the United States into the war.

With respect to national policies the editor favored whatever course promised least inconvenience to our enemy. If we would not keep out of the war entirely, he seemed to say, let us at least take plenty of time to get ready to go in. Let us not hurry because England, in her alarming predicament, bids us hurry. Rather be more deliberate on that very account. We should keep our food at home, he went on to advise, because if we send it abroad German submarines will sink it. We should keep our troops at home in order that, if any power should venture to attack us after the close of the European war we might be able to beat off the enemy from our shores.

From this state of anger and disgust, the editor of Oregon Deutsche Zeitung gradually passed to a calmer frame of mind. Many of his editorials during June and July were written in a tone void of offense. Yet every step toward the acceptance of the American government 's position was taken in a grudging spirit—not generously, not wholeheartedly, not in the manner of one who makes a decision involving great sacrifice and having put his hand to the plow inhibits the backward look. He still wrote articles about "Kerensky, Czar of Russian Democracy", about how "that great democracy, England, fills up the ranks of the 'blue-blooded' ". Note the sarcasm! Yet he also glories in the fact that the first American soldier reported killed from the front in France bears a German name, because "it is concrete proof that . . . the ties that bind them (the Germans) to the land of their adoption are stronger than the blood ties that bound them to the land of their birth or their parents' birth." "Perhaps," he says, "it will be a signal for a let-up on the persecution that has been heaped upon those Germans who did not shout wild hatred of Germany when war was declared."

He also has an eminently sensible editorial on the attempted violation of the draft law in some of the southern states. He says, "The dangers they encounter are tenfold what the battle line in France would offer, while the disgrace that is sure to fall upon them can never be effaced by later deeds of valor. There was only one way to oppose the draft after it became a law. If it was against the public will Congress should have been petitioned to repeal it. If it was contrary to the Constitution and is the will of the majority of the people, it should be obeyed and rigidly enforced on those who evade it."

Such a pronouncement cheers one with hope that the editor is conquering his native passion of sympathy and that his leadership will ultimately ring true in all respects. Yet we are doomed to experience more disappointments. For, shortly before this paper dropped its German dress and became the Portland American, the editor contended that if the members of Congress go home and go into the fields and workshops where the real people of the nation live and there learn what they think about the eleven billion dollar appropriations, instead of taking their cues from Northcliffe editors, munition manufacturers, and scheming politicians as they have been doing, then they will discover that the La Follettes, Stones, and Gronnas will be in a majority when Congress convenes again.

About this influential paper enough has now been said and quoted to show, as I think, these things: First, that its German readers have received from it very little encouragement to go into the war with wholehearted zeal. There is nothing to help them see, and less to help them feel the rightfulness of the American cause. Second, these readers, nevertheless, are expected to do their duty under the conscription act when the government shall call for their services.

Turning to the Washington Staats-Zeitung of Seattle, we find that in the issue of April 5 the editor urged all "patriots" to send night letters to senators and representatives in Congress urging them not to vote for the resolution declaring a state of war which was requested by President Wilson in his war message of April 2. After the declaration of a state of war, he advised his readers to conduct themselve in a manner to prevent giving cause of offense. His editorial utterances were usually cautious, yet he was venomously anti-British, and reprinted such stuff as the Illinois Staats-Zeitung's article headed"An Alibi for England," in which Britain is falsely and maliciously charged with having begun. the war to strangle the economic growth of Germany. Other articles are of a more wholesome character. In the number for August 19 is a reprint from the Los Angles Germania entitled "House Faces a Tremendous Task." Therein is manifest a sympathic attitude toward the work of the Food Commissioner. The article concludes, patriotically if not grammatically: "Private aims and corporate greed must subordinate itself for the good of the country and that of the world."

On the 29th of August the editor dealt with President Wilson's reply to the Pope 's peace proposal. To give himself more freedom in criticism he truculently ascribes this paper to Secretary of State Lansing, leaving the President 's name wholly out of the discussion. He contends that a political revolution in Germany is impossible and quotes ex-ambassador Andrew D. White to the effect that the German people are more loyal to the Kaiser than the Democrats to President Wilson.

On August 30 he has an editorial discrediting the new Russian government. "'The old tyrant in Russia," he says, "was named Nicholas Romanoff, the new is called Alexander Kerensky; for the rest there is little difference."

September 9 he printed a bitter tirade against the "self styled patriotic" press under the caption "Knownothingism Running Amuck." He calls their editors "fiends and fanatics", "Anglomaniacs," "more British than the British," etc. The article shows some hysteria, but doubtless the editor's recent unfortunate experience in having been haled before a magistrate on a charge of disloyalty preferred by one of the city papers helps to explain it.

On the 13th of September he reprinted two articles having an "anti" tone, the one contending that Wilson 's demand for the democratization of Germany would lengthen the war rather than shorten it, the other that Mr. Gerard has "plunged into a description of German political institutions and has made a mess of it."

Readers of this brief review may be interested to learn that a German language weekly, the St. Joseph's Blatt, of St. Benedict, Oregon, published this unique explanation of America 's entrance into the war, that it was the result of the malign activity of the international society of Free-masons! And when President Wilson for the allies and the United States declined the Pope's peace proposal, the editor exclaimed: "Heaven weeps, Hell laughs, and in the circles of international freemasonry is uncontainable joy because the Pope's peace proposals have been declined by one side."

The editor of that sheet seemed more naively innocent of his national obligations than any other whose writings have been reviewed. Yet even he avers, in a recent number, what would hardly be inferred from his editorials, that with him it is ever "America first."

The cases presented are fairly typical of the papers read. They show, what could have been expected, that the German editors after maintaining for two and a half years the righteousness of Germany's cause in the war, could not quickly readjust themselves to an attitude of hostility to that country. Under those circumstances they had the restricted choice between maintaining silence on the war theme, or of proclaiming their patriotism and discussing the issues of the war as they saw and felt them. They elected to speak out and in doing so they created for themselves exceedingly awkward situations from which however they may be able yet to extricate themselves.

It is profoundly to be hoped that the efforts they are obviously making to set themselves right will avail. For a purely negative patriotism, especially in the people's leaders, is a terrible thing. Knowing the German Americans, I do not doubt that they will perform the duties of soldiers when their numbers are called. But it is one thing for a man to make the great sacrifice because he once took an oath to defend the nation which granted him citizenship, and it is quite another to sacrifice himself for a great ideal, a sacred cause. The German editors, thus far, have failed to perform for their people the great service for which as leaders they should feel themselves responsible: to free them from the awful doom of going into this war in the spirit of Persian slaves; to interpret to them the ideals set before the American people by their president who sees in this struggle the opportunity for America to "spend her blood and her might for the principles that gave her birth and happiness and the peace which she has treasured."

Organization of County Units

By F. S. Minshall, Editor and Publisher of the Benton County Review

I have been asked to express in writing my ideas on "The value of the organization of the various counties of the state as units to comprise the State Editorial Association."

The necessity of such local units seems very apparent to the writer since the State organization itself is comprised of, and of necessity must be made up of the county units as component parts.

A thorough organization of every individual county would ensure a complete, permanent, harmonious and powerful State organization.

This is not only good theory but so accords with conditions the newspaper fraternity is up against today, that it must be put into practical operation in the near future if the State organization is to wield the power and influence it should.

The business world has made many and rapid strides in the past decade and whether we, as newspaper men, desire it or not, we are being swept along by the current of time and he who will not adjust his affairs in accordance with the demands of the times will soon fall by the wayside. The hideous nightmare of other days I believe is past—the nightmare of cut prices, vindictive jealousies and a bare cupboard.

I am glad that the morning of a brighter and better day has come—a day when we shall all mingle together as members of a common brother hood, fellow craftsmen not only to profit by the mutual exchange of ideas but to live upon a higher plane as is our just right.

There are several good reasons why all the newspapers in any given county should unite for mutual benefit. You will perhaps be tempted to smile when I state that I believe that the "ethical" reason is the strong est one of them all. The mere mention of "ethics" in the newspaper game would cause a gust of merriment in metropolitan newspaper circles, but with the country press it is vastly different for each one of us possesses that silent, indefinable force that makes us and our business precisely what what the public measures us to be. For those whose thoughts, aspirations and achievements are identical a local organization would be most beneficial.

The newspaper man is both a manufacturer and a merchant in that he really creates and must sell his own products. His business is unlike any other in that it does not shift or change but is always the same, only in the matter of improvements, hence his line of conversation, his whole being is wrapped up in a business that would naturally debar him from a conversational standpoint from association with men of any other profession or craft. To reap the highest possible benefit he should belong to an organization of his own class. The friendly handshake of his fellows, the words of greeting, might ofttimes be all that is necessary to adjust himself to an exacting but not an unfriendly world. The common friendly meeting would do much to check the hasty word, refute the charge of an enemy and establish a friendly relationship that would result in bringing forth to the surface what is best and noblest in us all——a kindly heart and an unwavering faith.

I need but mention "Money" to secure your hearty approval as that is what we are after. Money and yet more money is what we all demand and must have and the only way under the sun we can get it is for us to organize into county units, establish our rates, and STICK".

If we are to take our place alongside our brother merchant in the limousine we must have more coin of the realm. Many of you have as much money invested as the merchant next door, but for some reason he rides and you walk. He waits on a few customers a day and reaps enough profit to give him ease of body and peace of soul, while we toil early and late on work that brings us meagre returns in comparison. The time has come when this thing must be adjusted. A publisher must have more money to meet not only the demands of the "Forty Thieves" but also give him a chance to get a little enjoyment out of life.

As business men we are up against it to organize or be the constant prey of many contending forces. This is an era of cooperation and exactitude. Every man must know instantly and accurately every detail of his business. The day of guess-work is gone never to return. The publisher is paying tribute into many hands these days and many are the hands out stretched for favors with no shining coin to pay. In other words not only has our income been diminished by the extra cost of materials but the demands for free advertising have increased many fold. We should meet thee issues squarely with a hostile front and resist to the uttermost every attempt to filch from us our hard earned coin.

With a county organization this cooperation to fix just prices could easily be arranged and I know in Benton County it has proved of decided value although our organization was made with fear and trembling and has experienced the usual buffetings of a troubled sea.

Two very practical results were accomplished in Benton County which 1 need only mention to prove the value of what I am contending for. The first one of these was in the matter of thousands of dollars worth of printing that was being sent by county officials to Portland firms. After our organization we quietly asked for a conference with the county judge, commissioners and various county officers, and got it. We appeared before them in a body and in an hour's quiet but firm talk accomplished what never could have been accomplished through separate action or vindictive editorials.

Another instance was that of legals. We fixed five cents a line as our limit and waited results. They were not long in coming. We had some lively skirmishes with a few attorneys but it was not long until all accepted the new order of things and paid the rate and paid the cash before receiving an affidavit.

The cunning of these crafty gentlemen came near wrecking our frail organization. One of the number called up each office for rates on a certain legal. He then called back and stated that a certain one of the offices had quoted him a lower rate and wanted to know if we cared to compete with it. We stated we did not. We thought sure the organization had caved in but as a last resort we decided to call up the other offices and learn the reason for their action. They replied that the same lawyer had tried the same game on all the others and had failed. Our joy was unbounded for we had weathered the storm_ that all such organizations will have to guard against. Abiding faith in one another is what we must have to get results.

It was with a certain malicious delight that I called up the aforesaid attorney and very deliberately called him a liar and a sneak beside.

Classified Advertising and Results

By Myron K. Myers, Classified Advertising Manager, Portland Oregonian

The statistical reports of newspaper advertising show that classified has grown faster than display advertising. No other advertising is read as carefully as classified. It is read by the classes and masses with like inter est. Not only the wage earner studies these ads but also the heads of families and large firms, when in need of help. The volume of classified advertising as carried by a newspaper is also considered by both local and national advertisers as a reliable criterion of its value and pulling power. It will be found that the newspaper which is the best patronized classified medium of a city, is also the most used and most profitable for display advertisers.

A medium which enjoys the confidence and respect of its readers is a good one to choose. The newspaper which is strong and vigorous in its editorial policies, which dominates in circulation and prestige—that is the kind in which to place your advertising.

Select a newspaper that PAYS the majority of its advertisers, whatever its rate, high or low. Bear in mind the subscription price of the medium selected. It should not be cheap. The higher the price the better the quality of readers, and the higher quality of your inquiries.

Small Town Men; Big Town Time

By Sam Baddon, Northwest Editor of the Oregon Journal.

TO give big circuit service on small time stuff is the function of the Northwest editor, of the state editor, the country editor, the correspondence editor, or various other things he is frequently called. But whatever he may be called he is the man who handles and manhandles the news sent by the up-state and "sister state" country correspondents, by telegraph, by telephone and by mail, to the Portland daily newspaper.

In consideration of the country correspondent, the representative of the big daily who himself lives in a community large enough to support a daily paper or papers of its own, must be eliminated. In such daily paper towns, the Northwest editor is able to get the services of at least fairly well trained newspaper men, who once they become accustomed to the requirements and style of the metropolitan paper they represent, may be depended upon for protection on all big stories and for good clean copy.

But in the real country towns—in the rural districts and the scattered communities—it becomes a difficult matter to establish satisfactory cooperative relations between the desk man in the city and the correspondent in the hay field. This is not necessarily because of lack of sympathy and desire for unity of purpose between the editor and his correspondents, but because of a number of circumstances developed in no other branch of metropolitan newspaper making.

Small town correspondents are recruited from all walks of life—farmers, school teachers (men and women), high school students, commercial club secretaries, ministers, store keepers, et al. Few of them the editor ever meets personally, this circumstance adding to the difficulties of getting efficient service.

The correspondent, however, enters upon his new duties with glittering journalistic ambitions and high hopes. He has his letter of instructions and his ready-addressed envelopes for the dispatch of news, and he can't see how he can go wrong.

So over in Sweetpea Center Bill Bobbin 's cow falls down the well, and breaks its leg. An event of considerable importance to Bobbins and the community, to say nothing of the cow, and the correspondent in his ardor to do the right thing by his Portland paper, forgets all about his letter of instructions, breaks for the nearest telegraph office and before the North west editor can head him of, one hundred or two hundred or three hundred words of telegraph tolls have been added to the Portland paper's account from Sweetpea Center.

The Northwest editor then gently but firmly informs the correspondent that he has "spilled the beans"; that his story should have been sent by mail.

The next week the Sweetpea Center bank cashier disappears with $5000 of the bank's money and the minister's daughter, and the correspondent, three or four days later, sends his laboriously composed story by mail.

Again the Northwest editor gently but firmly informs the correspondent that the story should have been sent by wire.

The correspondent, his enthusiasm gone and his pride hurt, doesn't know what to make of it all.

His long stories of happenings of events of purely local importance disappear in the editor's wastepaper basket, or are boiled down to a para graph, rewritten and mutilated until their author never recognizes them as his own.

"That editor doesn't know what he does want," muses the correspondent.

But the correspondent doesn't know what the editor wants. He doesn't know or appreciate news values. It isn't to be expected that he should.

But if he perseveres he learns. And just about the time he is becoming of real value to the paper, he moves away or gives up the correspondence because it doesn't pay enough, and the Northwest editor must needs do it all over again breaking in a tyro.

No matter how kindly disposed the Northwest editor may feel toward his staff of correspondents, no matter how much leeway he would like to give them; or how much of their "news" he would like to use, he is bounded by strict limitations. The publisher is watching the telegraph and telephone bills, and the monthly payroll. The editor must keep them to a minimum, and at the same time get all the news. It's as disastrous for him to be scooped as it is for the police reporter on the city staff to fall down on a big story on his beat.

Often, too, with his northwest news already in type and ready for the forms, the makeup man, pressed for space and looking for something to leave out, picks on the country correspondent, and at the eleventh hour, press time, the news from Sweetpea Center meets its fate in the "hell box."

The Northwest editor is blamed by the correspondent though he is doing his best. The editor realizes that though he cannot expect to cover all of the local happenings of every village and town in his jurisdiction he must make a showing, for his own reputation, for the pleasure of the out-state subscribers, and to keep his correspondents interested enough financially so that the correspondents won't fall down on the paper when something big does "break".

All country correspondence must be read very carefully for spelling, punctuation, grammatical construction, newspaper "style," and libel. Some correspondents use typewriters with more or less success. More of them do not. Their copy comes in longhand, all styles, sizes and shapes—a nightmare to desk men and printers.

The financial remuneration to the country correspondent at best is small, not enough really to pay for the effort, so the correspondent who stays with the game and does the best he knows how usually does so for love of the work, for the satisfaction of seeing at least some of his efforts in print, and for the prestige his newspaper connection may give him in his home town.

In the daily-paper communities, with wider news sources to draw from, and with experienced men to handle the work, the monetary emoluments are more worth while, and for more than one aspiring newspaper man patch out his local paper salary to a very fair wage.

But the problem of the real country correspondent remains for the northwest editor.

Oregon Exchanges

Published by the School of Journalism
University of Oregon

Free to Oregon Newspapermen; to all others, $1.00 per year.

Issued monthly. Application for entry as second class matter made at the post office at Eugene, Oregon.


Editor. . . . . . . . . .Miriam Page
Managing Editor. . . . . Bob McNary
Circulation Manager . . Adrienne Epping
Exchange Editor . . .Rosemund Shaw

Contributions of articles and items of interest to editors, publishers and printers of the state are welcomed.


In this, our third appearance, we feel very much as if we were responding to a curtain call after seeing ourselves “clapped back” on the editorial pages of papers from all parts of the state; and we experience the keen yet anxious excitement of the amateur who bows his appreciation from the stage.

But this time we make our entrance with less of confidence and assurance than ever before, because it is our initial appearance under exclusive student editorship, management, and publication. Even tho our knees do knock together a little bit this time, nevertheless we enter with enough ambition and enthusiasm to offset partially, we trust, the inevitable shortcomings.

We look forward eagerly for comments made either editorially or in personal letters, for we recognize them as infallible criteria of success or failure. We shall welcome especially any constructive criticism from those who, by their wider knowledge and experience, have the power to save us from the many pitfalls along the road to success.

The kindly encouragement and voluntary contributions already received give us the courage and confidence necessary to the undertaking of duties and responsibilities entirely new and strange.

And just remember that Oregon Exchanges will contiue to appear as long as we prove valuable to you, the newspapermen of Oregon, and our aim is some day to prove our selves invaluable.


Ethics—right and justice—is the most important of qualities in country journalism, declares F. S.

in his article in this number of Oregon Exchanges. “Tn metropoli tan circles, however,” he adds,“the mere mention of ‘ethics’ in the newspaper game would cause a gust of merriment.”

Oregon Exchanges does not agree with Mr. Minshall. We have heard





slighting remarks concerning the lack of standards and ideals in the country press. disagree.

With them, too, we

Mr. Minshall is arguing for professional organization and cooperation. Why should not the rural newspaper man have his city brother in mind as well as his small town collea nes when he says with

Mr. Minshall, “The frieindly hand shake of his fellows, the words of greetings, might ofttimes be all that is necessary. The common friendly meeting would do much to check the hasty word, refute the charge of an enemy, and establish a friendly re lationship that would result in bringing forth to the surface what is best and noblest in us all.”

Oregon Exchanges has already commented with pleasure on the increasing attendance of city newspapermen at state editorial meetings. Let’s get together; we are all members of the same profession—one of the noblest of all."


The Jefferson County Record, published at Metolius, called attention recently to a statement made in an

advertising convention by the advertising manager of Sears, Roe buck & Co., of Chicago, that when ever he found the volume of advertising done by the merchants in any city was small, he flooded that territory with catalogues, and that un

failingly, “the result is an extraordinary volume of orders for our goods.” The Record pointed out that a considerable number of the Sears, Roebuck catalogues had reached Metolius within the week


in which

the article was


and rises to ask, “Whose it!”

ault is


In the death of Jabez Nelson, Associated Press Correspondent at Seattle, northwest journalism loses a writer who was in many ways an example of the best principles and ideals in his profession. Mr Nelson never married; he poured into his newspaper work the devotion and enthusiasm and the finer sentiments many men reserve for their home life. He loved his profession.

Rarely shall we meet again a man who can feel so strongly, yet at the same time see so clearly and speak so dispassionately. The handling of news was to him an art. It called for the highest skill, the keenest insight, and a never sleeping love of justice. When Jabez Nelson wrote the story it was safe, it was true, it was fair.

To others,journalism might offer opportunities for moulding the public mind to their purpose, or for driving events in the direction they have willed; to Jabez Nelson his profession meant the chance to set a high standard of correct and intelligent public information, and to tell the truth.

culation. It is not only a reform compatible with the new construc tive journalism, but it is a business proposition which means money in the pockets of farseeing newspaper men. The newspaper with the guar anteed





The entire


“talking it up” to local advertisers and finds it unnecessary to talk it up to the big foreign advertising concerns. staff

of Oregon


changes is in sympathy with the sorrow of one of its members, Rosa

mund Shaw, exchange editor for this issue, in the death of her father Dr. A. E. Shaw of Pullman, Wash


Miss Shaw was called to

her home October 15 by the serious

illness of her father and the follow ing day Dr. Shaw succumbed to an attack of apoplexy. By her ab sence Miss Shaw is impressing upon her co-workers her real value as a

capable and reliable helper with an idea for every emergency. The staff is looking forward eagerly to her early return to the University. 0

Oi Those of you whom Oregon Ex changes reaches for the first time this month may be interested in seeing the last number, which was pub lished in July before the present staff was organized. In response to a post card addressed to Adrienne Epping, circulation manager of this

DON’T ASK “We are in receipt of a request from an attorney asking what we will charge for a ‘legal notice’. No attorney worthy the name asks a question like that any more.


law specifically states what a news paper shall charge for a legal notice

issue, you will receive the July num ber—the second




The initial number came out in June, but as we have only a few copies left, we are unable to do without them. It has been Miss Epping’s task this






ment an old and very incomplete mailing list to include all the news papermen of Oregon, and she has made an honest effort to overlook no one.

If, however, any newspaper

has escaped her notice we shall be glad to rectify the omission upon receipt of the name and address. ioi On the heels of the elimination of fake advertising from the newspa pers of Oregon comes the movement toward guaranteed or certified cir


this state,

and any newspaper

printing one for less than the legal rate has to state in its aflidavit of

publication that it does so and that it is for ‘charity’. The law is to prevent shysters from jewing down a newspaper by threatening to take the notice somewhere else. The shyster





half price and then collected full price from his client. The law is also a protection for the weak-mind

ed newspa er man who would per mit himsel to be bluffed into taking anything rather than see a notice go elsewhere. In this connection we want to exempt the Corvallis attorneys from all guilt in connec

tion with the above practice.”

Gazette-Times, Corvallis, Oregon.11

Newport Meeting of Editors

By Elbert Bede, Secretary of the Willamette Valley Editorial Association and Editor of the Cottage Grove Sentinel

THE recent session of the Willamette Valley Editorial Association, September 8, 9 and 10, was the most successful in the history of the association as far as attendance and enjoyment were concerned. The business program was the equal of any previous ones.

While the session will probably be known as the Newport meeting, it would be more proper to say that the session covered Benton and Lincoln counties, as the business session was held on the way to Newport and re turning from Newport, in the private car furnished for that purpose by the Southern Pacific Railway. This manner of conducting the business session was unique in that it probably was the only session of the kind ever held by an editorial association. This session was also unique in as far as this association is concerned because of the fact that for the first time the women were invited to attend. Every notice sent out by the secretary contained the admonition, “Bring your wife, or send her.” The wives decided that they would attend and none of the editors seemed willing to let their better halves attend unchaperoned. The session was made more pleasant and enjoyable because of the presence of the feminine contingent.

The most important piece of business to come before the session was the discussion of Liberty Loan advertising. The question was ably handled by G. L. Taylor, editor of the Molalla Pioneer, and a spirited discussion followed. The association unanimously adopted a resolution endorsing the idea of paid advertising for future liberty loans.

Other numbers on the program were as follows:

Are Patents and Plates Really Readable and Worth What They Cost’! ............C. J. Mclntosh, Press Bulletins, Oregon Agricultural College. Why We Don’t Run a Job Shop in Connection With Paper...................... ..


M. Regan, Herald, Albany.

Value of the County Unit in Organization......................................................

.................................................................. S. Minshall, Review, Philomath. Shall We Take Out-of-town Advertising............J. C. Dimm, News, Springfield Estimating on Job Work............................O. W. Robey, Courier, Oregon City. Getting and Charging for Foreign Advertising ,...........................................

.................................................................... ..Bert. R. Greer, Tidings, Ashland. Legal Rates........................................ E. Brodie, Enterprise, Oregon City. Woman’s Place in the Newspaper Field........................................................

.......................................................... ..Edythe Tozier Weatherred, of Oregon. Boosting Oregon—My Department and the Newspapers .............................. ..

........................Orlo D. Center, Director Extension Department, O. A. C. The Newspapers and Our Public Institutions.............................................. ..


C. DePew, Criterion, Lebanon.

At Newport the editors were royally entertained by the commercial club, the success of the entertainment being largely due to the untiring efforts of the Mathews brothers, publishers of The Yaquina News. 12 The "piece de resistance" was a seafood banquet, at which Phil Bates, N. R. Moore, Addison Bennett and Ed Brodie distinguished themselves. The decorations of the tables were made of copies of The Yaquina Bay News, although they were mostly hidden by plates piled high with crabs, clams, oyster cocktails, home-made "dog", cheese and other light delicacies.

The address of welcome was delivered by B. A. Bensell, who paid the editors a royal tribute and said that he would recommend to the president

that the first cannon captured from the Prussians by the American soldiers be melted and molded into medals for the editors. J. M. Scott, general passenger agent of the Southern Pacific Railway, who was permitted to become an associate of the editors because of his wise editing of the advertising checks, almost promised the Newport people that the road would be extended around the bay. Mrs. Scott, who is evidently the diplomat of the family, pulled her hubby's coat-tails at the psychological moment, however, and the promise was not quite made.

Most enjoyable vocal music was furnished by a male quartet and others of the editors filled in the time up to midnight, trying to outdo with an oratorical feast the splendid material feast spread by the hospitable New port people.

On Sunday the visiting editors spent their time flirting with the mermaids, with indigestion and with death on the briny deep. Hofer & Sons placed their fishing boat, "The Gazelle," at the disposal of the editors and their wives for a deep-sea fishing trip, but it is not recorded that the scribes either fed or caught any of the denizens of the Pacific. Members of the party who preferred the shore were taken on an automobile ride about the city and surrounding country.

In the evening the guests of the city were invited to a dip in the natatorium, which gave President Ingalls opportunity to display his maidenly charms.

With few exceptions the editors had sufficiently recovered by Monday morning to be able to catch the 7 o'clock boat across the bay. C. E. Ingalls, of Corvallis, and E. E. Brodie, of Oregon City, became so impressed with the hospitality of the Newport people that they remained for a week to give their families an outing. The only near fatality was the serious illness of Secretary Bede. The Portland Telegram reported that, after a consultation of Newport physicians and several medicos from Portland, who were at Newport on an outing, his case was diagnosed as toomuchitis.

Following were the members of the party: C. J. McIntosh and Mrs. McIntosh, Press-Bulletin, Corvallis; Bert F. West, Statesman, Salem; W. J. Gotthardt, Blake-McFall Co., Portland; Phil S. Bates, secretary State Editorial Association; O. D. Center, director extension O. A. C.; E. E. Brodie, Mrs. Brodie and two children, Enterprise, Oregon City; R. M. Hofer, The Manufacturer, Portland-Salem; Gordon J. Taylor and Mrs. Taylor, Pioneer, Molalla; Olive Scott Gabnel, guest of Mr. and Mrs. J. M. Scott; W. H. Weatherson, The West, Florence; C. L. Monson, Pacific Paper Company, Albany, J. C. Dimm and Mrs. Dimm, News, Springfield; W C. DePew, Criterion, Lebanon; N. R. Moore, Gazette-Times, Corvallis; Elbert Bede and Mrs. Bede, Cottage Grove; G. L. I-Iurd and Mrs. Hurd, Portland; Edythe Page:Oregon Exchanges.pdf/55 Page:Oregon Exchanges.pdf/56 Page:Oregon Exchanges.pdf/57 Page:Oregon Exchanges.pdf/58 Page:Oregon Exchanges.pdf/59 Page:Oregon Exchanges.pdf/60 Page:Oregon Exchanges.pdf/61 Page:Oregon Exchanges.pdf/62 Page:Oregon Exchanges.pdf/63 Page:Oregon Exchanges.pdf/64 Page:Oregon Exchanges.pdf/65