here, “For me drink is the most important thing.” The technique of this witticism is really very poor and cannot explain its effect. It lies merely in the change in order of the same material, or to be more exact, in the reversal of the means-and-end relationship between drink and giving lessons or getting scholars. As I gave no greater emphasis in the reduction to this factor of the expression the witticism is somewhat blurred; it may be expressed as follows: “What a senseless demand to make. For me, drink is the most important thing and not the scholars. Giving lessons is only a means towards more drink.” The wit is really dependent upon the expression.
In the bath wit, the dependence of the witticism upon the wording “have you taken a bath” is unmistakable and a change in the wording nullifies the joke. The technique in this case is quite complicated. It is a combination of double meaning (sub-group f) and displacement. The wording of the question admits a double meaning. The joke arises from the fact that the answer is given not in the sense expected by the questioner, but has a different subordinate sense. By making the displacement retrogressive we are accordingly in position to find a reduction which leaves the double
