| Television Receivers | $4.2 |
| Audio Equipment | 2.5 |
| Other Consumer Equipment | 2.8 |
| Total | $9.5 |
Table 1. Major Consumer Electronic Markets (in billion of dollars).
| Microwave Ovens | $0.8 |
| Electronic Watches | 0.5 |
| Electronic Games | 0.425 |
| Calculators | 0.4 |
| Musical Instruments | 0.3 |
| Miscellaneous | 0.375 |
| Total | $2.8 |
Table 2. Other Consumer Markets (in billions of dollars).
Year |
Unit Volume |
Total Sales |
| 1980 | 17 | $625 to $1000 |
| 1979 | 16 | 700 |
| 1978 | 12 | 575 |
| 1977 | 8 | 425 |
Table 3. Projected Game Sales (in millions of units and millions of dollars).
| Year | Dedicated Games | Programmable Games |
| 1980 | Under $25 | Under $50 |
| 1979 | $25 | $50 |
| 1978 | $30 | $65 |
| 1977 | Over $35 | Over $100 |
Table 4. Projected Retail Prices.
| Nov. '76 | Feb. '77 | |||||
| 1. | Magnavox | 615 | 625 | |||
| 2. | Atari | 600 | 650 | |||
| 3. | Unisonic | 450 | 300 | |||
| 4. | Coleco | 425 | 925 | |||
| 5. | Others | 3750 | – | Total | 3750 |
Note: First column shows projections; second column shows figures subsequently reported.
Source: Creative Strategies, Inc.
Table 5. Estimated 1976 TV Game Sales by Company in Thousands of Units.
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