| Per Cent of Market In Units |
Per Cent of Market In Dollars | ||||
| Nov. '76 | Feb. '77 | Nov. '76 | Feb. '77 | ||
| 1. | Atari | 18 | 17 | 17 | 15 |
| 2. | Unisonic | 17 | 14 | 16 | 12 |
| 3. | First Dimension | 13 | 0 | 13 | 0 |
| 4. | APF | 12 | 10 | 12 | 9 |
| 5. | National | 9 | 9 | 10 | 9 |
| 6. | Magnavox | 8 | 11 | 8 | 12 |
| 7. | Fairchild | 7 | – | 10 | – |
| 8. | Coleco | 6 | 18 | 5 | 17 |
| 9 | RCA | 4 | 3 | 4 | 5 |
| 10. | Others | 6 | – | 4 | – |
Source: Creative Strategies, Inc.
Note: Revised figures issued in February reflect financial difficulties encountered by First Dimension.
Table 6. Estimated 1977 TV Games Sales by Company.
Manufacturer |
Unit Volume (mil.) |
Average Retail Price |
Total Sales (mil. $) |
| Universal Research | 5.0 | – | – |
| Coleco | 4.0 | $60 | $240 |
| General Instrument | 4.0 | – | – |
| APF | 3.75 | $65 | $244 |
| Magnavox | 3.0 | $67 | $200 |
| Fairchild | 2.5 | $40 | $100 |
| Unisonic | 2.5 | $75 | $188 |
| Atari | 2.34 | $64 | $150 |
| Consensus | 3.39 | $61.83 | $187 |
Source: HFD, January 13, 1977, p. 61.
Table 7. 1976 TV Game Industry Estimates.
| Manufacturer | Unit Volume (Mil.) |
| Universal Research | 12.5 |
| General Instrument | 11.0 |
| APF | 10 |
| Atari | 7 |
| Coleco | 7 |
| Fairchild | 5 |
| Magnavox | 4.5 |
| Consensus | 8.14 |
Source: HFD, January 13, 1977, p. 61.
Table 8. 1977 TV Game Industry Projections.
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