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HOW WE ADVERTISED AMERICA

hibitive subscription price, subscribing to the amount of $77,622.58.

It organized a bureau of information for all persons who sought direction in volunteer war-work, in acquiring knowledge of any administrative activities, or in approaching business dealings with the government. In the ten months of its existence it gave answers to eighty-six thousand requests for specific information.

It gathered together the leading novelists, essayists, and publicists of the land, and these men and women, without payment, worked faithfully in the production of brilliant, comprehensive articles that went to the press as syndicate features.

One division paid particular attention to the rural press and the plate-matter service. Others looked after the specialized needs of the labor press, the religious press, and the periodical press. The Division of Women's War Work prepared and issued the information of peculiar interest to the women of the United States, also aiding in the task of organizing and directing.

Through the medium of the motion picture, America's war progress, as well as the meanings and purposes of democracy, were carried to every community in the United States and to every corner of the world. "Pershing's Crusaders," 'America's Answer," and "Under Four Flags" were types of feature films by which we drove home America's resources and determinations, while other pictures, showing our social and industrial life, made our free institutions vivid to foreign peoples. From the domestic showings alone, under a fair plan of distribution, the sum of $878,215 was gained, which went to support the cost of the campaigns in foreign countries where the exhibitions were necessarily free.

Another division prepared and distributed still photographs and stereopticon slides to the press and public.

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