Page:Michael Welsh - Dunes and Dreams, A History of White Sands National Monument (1995).pdf/52

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New Deal, New Monument, New Mexico 1933–1939

to be assisted from his car and supported during his talk." After a few remarks, Fall had to be seated, and the crowd strained to hear his voice. He thanked all who had come to hear him, and prophesied: "I suppose this is the last time I will meet the old-timers." Then, in a stunning reversal of form that few listeners could detect, Fall closed by praising the park service and local interests who had fought for White Sands. Said the reporter for the Alamogordo Advertiser: "He [Fall] told of various attempts to exploit the Sands commercially, all ending in futility, and stated his opinion that very appropriately they are now put to the best use possible, reserved for their scenic beauty and attractiveness."[1]

Although NPS records do not show it, attendance at White Sands' opening-day festivities had to catch the eye of public and private officials alike. Most units in the Southwest did not record 4,650 visitors in a whole year, and White Sands' distance from major population centers made the day all the more remarkable. In 1934 El Paso, one hundred thirty miles away by dirt roads, had 105,000 residents, and provided the bulk of out-of-town visitation. No other community within 200 miles had more than Albuquerque's 27,200, and Alamogordo's 3,100 people came often that summer. Indicative of the variety of visitors was the party from the New Mexico School for the Blind. Some 100 youths and staff members, including school board member Bula Charles, spent June 1 cavorting in the dunes. The school superintendent told Tom Charles that "no place else can the blind children turn themselves loose with such freedom."[2]

Both the park service and local boosters agreed that White Sands should be promoted advantageously, so that attendance would generate financial support from the FDR administration. The New York Times on May 15 carried an NPS press release on the dunes that caught the attention of Frederick A. Blossom, librarian at the Huntington Free Library in New York City. The park service's own film maker, Paul Wilkerson, came to White Sands in October to prepare a newsreel for distribution in the nation's movie houses. Then in November the National Geographic Magazine accepted Tom Charles' invitation to visit the dunes and craft a photographic essay. The chief NPS photographer, George Grant, spent several days in the Tularosa basin and surrounding mountains seeking unusual stories. He found most appealing the proximity of the dunes to the Lincoln County War. "Every school boy wishes to know about Billy the Kid," said Grant. As there was "no place where this information is available, all in one spot," and that this was "the first time perhaps that the Billy the Kid story has entered the


  1. Ibid.; "Fall Tells of Early Southwest Days at White Sands Ceremonies," El Paso (TX) Times, April 30, 1934; "Fall Rests After White Sands Talk," El Paso Herald-Post, April 30, 1934.
  2. Phoenix (AZ) Gazette, April 30, 1934; SWNM Monthly Report, June 1934.